Apple confirms itself as the strongest brand in the world. The first to exceed 500 billion in value

Brands with a value growing by 5.7% this year, after the boom of +16% last year. The total value of the top 100 brands is 3,300 billion. A slowdown in recent months is due to some mentality and conservative leadership problems, but also to uncertain macroeconomic forecasts.

Technology is always at the top: Apple first, for the eleventh year in a rowfollowed by Microsoft and Amazon. Then Google and Samsung. Apple exceeds half a trillion dollars, Microsoft reaches 316 billion, Amazon at 276.

Here is Interbrand’s ranking of the top 100 global brands. A ranking in which companies operating in multiple sectors dominate, with the top part of the table alone accounting for 50% of the overall value. “The data shows that greater brand awareness allows these companies to achieve rapid growth compared to the competition.”

The sectors that have given the greatest satisfaction are the automotive and luxury sectors, whose value increased by 9% and 6.5% respectively. BMW (No. 10) entered the top ten for the first time, and Porsche (No. 47), Hyundai (No. 32) and Ferrari (No. 70) also performed well, a statement explains. Among the brands in the top 10, the one that recorded the greatest increase in value was Microsoft (+14%). Zara (No. 43) and Sephora (No. 97) are the two stars of the ranking with an increase in brand value of 10% and 15% respectively. Nespresso is this year’s new entry (n. 98).

Italy is represented by three standard bearers, as in 2022. Gucci is credited with a slight drop below 20 billion, Ferrari at the 70th and it’s worth 10.8 e Prafrom 86th, also in this case with growth close to that of the best (+12%).