The 27th International Eastern Mediterranean Tourism Fair (EMITT), one of the 5 largest tourism organizations in the world, was held at TÜYAP Fair and Congress Center. The event attracted intense participation from various countries and touristic provinces of Turkey. At the fair, which hosted various conference sessions in order to bring together industry leaders, World Health Tourism Council President Dr. Ahmet Savaşan talked about the global effects of health tourism and his views on cooperation diplomacy.
According to the data shared by Savaşan; While the global medical tourism market volume was 105 billion dollars in 2019, it increased to 120 billion dollars in 2023. In the same period, the number of health tourists increased from 23 million to 27 million. Dr. Savaşan stated that the highest growth in the coming period will occur in the Asia-Pacific region, including Turkey. He informed that the countries with high potential are Turkey, Thailand, India, Malaysia and Singapore, respectively. Dr. In his statements, Ahmet Savaşan stated that Turkey ranks 9th among OECD countries in terms of the number of hospitals and said, “The city hospitals project will take Turkey to higher ranks.”
The global health protection and promotion economy will reach $5.6 trillion in 2022. An average annual growth of 16.6 percent is predicted until 2027. The sector is expected to reach a value of approximately $8.5 trillion by 2027. Detox, metabolism acceleration and SPA are among the most preferred applications. More than 819 million trips were made worldwide in this area and approximately 1,764 dollars were spent per person.