According to the data of the Cosmetics and Cleaning Products Industrialists Association, the export of hair, skin and sun care products, deodorant and fragrances, make-up and shaving materials as well as products to protect oral and dental health is noteworthy in the sector.
Turkey’s exports in this sector reached 1 billion 76 million dollars in the 9 months of the year.
SOLD TO 150 COUNTRIES
Union of Chambers and Commodity Exchanges of Turkey (TOBB) Turkey Cosmetics and Cleaning Products Industry Council President Ahmet Pura said that cosmetic products are exported to more than 150 countries.
Stating that soap and wet wipe group products have the largest share in cosmetic products exports, Pura stated that these products are mostly exported to the USA, Iraq and the Russian Federation.
HAIR PRODUCTS TO IRAN AND IRAQ
Pura stated that other products that have a significant share in exports include shaving products and deodorants, and these are mostly exported to Russia and the Netherlands. Ahmet Pura stated that hair products are mostly exported to Iraq and Iran, while beauty, make-up and skin care products are exported to Libya and the USA.
Pointing out that exports in the sector in question increased by 19 percent in the 9 months of the year compared to the same period of the previous year, Pura said, “We expect that at the end of the year, our exports will increase by 12 percent compared to last year and reach the level of 1.5 billion dollars. The export size in the sector has almost reached the previous level in the last 5 years.” “It has grown year by year. It is seen that the exports of the sector have been in an increasing trend over the years. For the last 10 years, the export volume has been higher than imports in every period and it has been one of the sectors that contribute to closing the current account deficit of the Turkish economy with its foreign trade surplus.” made his assessment.
UNREGISTERED PRODUCTS CAUSE MARKET LOSS
Pura stated that, in addition to opportunities, there are also some situations that negatively affect exports and that regulatory problems pose an obstacle to exporters.
Pura, demanding increased inspections of illegal and unregistered products in the cosmetics industry, said:
“Imitation, counterfeit products and unregistered activities in the market that constitute a crime in terms of taxes cause losses to the country’s economy, and due to these products, producers, sales points and the final consumer are also harmed. In cases where these products are subject to export, our country’s commercial reputation is damaged, and therefore the markets to which export is made.” is being lost.”