Declining car sales, boomerang effect of state incentives

Declining car sales, boomerang effect of state incentives


Turin — It finally happened, after nineteen consecutive positive results the first negative sign arrived. And it could be the start of a series. In March – according to data from the Ministry of Transport – 162,083 new cars were registered, 3.7% less than the same period in 2023. Forecasts already in December indicated a complex 2024, more difficult than 2023, when car manufacturers were still able to enjoy the long tail of the post-Covid rebound. The car market in Italy went into the red in the last month: the first setback since August 2022. And it was battery-powered vehicles that paid the price, in the midst of the transition towards electric mobility: in March, electric car registrations fell by 35.2% compared to 2023 and the market share slipped from 4.8% to 3.3%. If you look at the quarter the share is 2.9%.

A total of 451,261 cars have been sold since January, an increase of 5.7% on the first quarter of last year. Reasons for the stop? The general crisis, which has produced a slowdown in sales, in addition to the fact that those who have to change their cars have been waiting for months for the new incentives announced by the Minister of Business and Made in Italy, Adolfo Urso. Richer subsidies than those in force, fundamental for boosting sales of plugged-in cars, but if all goes well, the contributions will be there in May, after the signature of Palazzo Chigi and the passage to the Court of Auditors.

A point on which the attention of the representatives of the various trade associations is focused. «It is imperative to continue to underline the importance and urgency of making the new incentive scheme operational soon – underlines the president of Unrae, an association that collects the acronyms of foreign companies, Michele Crisci – otherwise we risk losing half the year with an extremely limited impact on 2024″. Along the same lines too Anfia, the association that brings together related companies, with the president Roberto Vavassori: «The slowdown in registrations of rechargeable cars and, in particular, electric cars, makes it more evident how necessary a rapid application of the new incentive scheme is, avoiding the waiting effect from continuing to weigh on demand». The secretary of Motus-E, Francesco Nasoinsists on the «need to activate the new ecobonus to avoid a paralysis of the car market, in a period of the year characterized by significant sales volumes».

The Stellantis groupwhich has Exor as its main shareholder which it also controls Republic, sold in Italy in March – according to Dataforce calculations – 52,125 cars, 11.9% less than the same month in 2023. The market share fell from 35.1% to 32.1%. In the first quarter of the year, registrations were 150,280, up 4.2% on 2023 with the share at 33.3% compared to 33.7%.

Yesterday Minister Urso opened the round of local discussions on the situation of the Stellantis factories. First date Melfi. The group led by Carlos Tavares has confirmed the five new models. The real issue, however, is the related activities of the plant in Basilicata after Stellantis brought various processes back into the factory. This is why the unions, who are also asking for a hybrid model, are not satisfied. Today it’s Mirafiori’s turn. Workers’ representatives and local authorities will ask for an extra model for the Turin factory where the electric 500 and two Maserati models are produced to reduce layoffs. The unions want answers on the possible move of the production of the traditional 500 from Poland to Turin and plan to visit CEO Tavares in Paris if they are not satisfied.


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