‘Dilan-Engin Polat’ coup to beauty centers
This time, the incessant scandals of the Dilan-Engin Polat couple hit the shopkeepers of Antalya, who had a bad time with the increase in unregistered beauty salons after the war between Russia and Ukraine.
The beauty phenomenon bubble that burst after the arrest of the Dilan-Engin Polat couple caused serious losses in Antalya, which ranked 4th in the beauty industry after Istanbul, Ankara and Izmir. Industry representatives pointed out that after the discussions, the customer potential was cut like a knife.
“LET IT BE DONE BY THOSE WHO REALLY KNOW THE PROFESSION, NOT PHENOMENA FROM OUTSIDE”
Stating that they have nearly 3 thousand members in Antalya, Antalya Chamber of Hairdressers, Manicurists and Beauty Salon Operators, Tradesmen and Craftsmen, President Tolgahan Demir said:
“We have nearly 10 thousand employees. We are in the top 10 among 75 rooms. There is something we have said since the first day of my 10-year presidency; Please everyone do what they know. A person practicing his profession must have documents. Let the experts do this job. It should be done by those who really know the profession, not by outside phenomena. The Dilan and Engin Polat case we experienced recently is one of them.
They evaluated a gap here, and we saw that we were justified in fighting for 10 years. When the research is done, we will see that the money mentioned in the beauty salons is not returned. Half of the beauty salons are either rented or owned by the business owner. A beauty salon owner has no chance to waste money. “It is a sector that always protects its state.”
“THERE IS A SERIOUS TURNOVER DECLINE”
Demir pointed out that the discussions seriously affected the sector, “There is currently a serious decrease in turnover in beauty salons. Turnovers were already low, after these discussions business went down like a razor. Branching does not harm the sector; successful businesses may have 150-200 branches. The important thing here is to do it properly. If he has artistic success, he can have as many branches as he wants. In our industry, you cannot see such 150 branches at once. It has at most 3 branches, and the success of this is the owner of the business. We are a sector that has been hit recently due to the war between Russia and Ukraine. Today, we also have people who do business at home and work unregistered. We have 2 teams in the field, and we keep records of unregistered employees with the authority given to us. “We cannot enter the houses, so we report these places to the police.” He included his words.
“LET OUR CITIZENS CONTINUE TO RECEIVE SERVICES IN BEAUTY SALONS”
Demir pointed out that there are more unregistered foreign nationals in Konyaaltı and Murapaşa districts. “They mostly find customers through social media. Beauty salons are not authorized to provide botox, this is not done in our salons. Our tradesmen are conscious about this issue. Our doctors can do this. We have not received any reports of a mobile beauty service provider in our 19 districts. “Our citizens should continue to receive service in beauty salons, please do not leave our salons unattended.” He made a statement.
“THIS NECESSARILY CREATES A BREAKAGE OF TRUST”
Asena Kızılarslan, owner of 2 different beauty salons in Muratpaşa district, stated that the discussions upset them and said, “Beauty has become a need, so we opened our salons where they are needed. The recent events really affected our audience, and when I empathized, I would be affected too. Different things can happen in the background of the living room you know best. This inevitably creates a loss of trust. I think this will pass with time. Sometimes, during package sales, we inevitably encounter the following questions: ‘Will anything happen to you? Will my session continue?’ When we entered this sector, we received sufficient training and completed all our research. So far, we have never broken our line and have never run away from anything financially. “We use quality products,” he said.
“THESE PEOPLE ARE EARNING MONEY AT HOME WITHOUT ANY EXPENSES”
Kizilarslan, who complains about unregistered businesses run by foreigners, “When interviewing for a job, applicants state that they accept their customers at home. I understand that everyone is trying to survive somehow. These people earn money at home without any expenses. This makes us very sad, and we closely follow the work of our giants on this issue. Experts work in beauty salons, and people who learn from their friends provide services at home. “This situation also puts people’s health at risk.” said.
