Elon Musk: Tesla’s image is suffering among US consumers

Elon Musk: Tesla’s image is suffering among US consumers

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Consumers in the USA According to a new study, show significantly less interest in the US car manufacturer Tesla than two years ago. According to data from the US market research company Caliber, the so-called Consideration Score for Tesla fell to 31 percent in February of this year.

The index is a key figure that measures consumer interest in a brand. Caliber determined the highest level for Tesla was 70 percent in November 2021.

The researchers draw a connection to the image of the Tesla boss Elon Musk. “It is very likely that Musk himself is contributing to the decline in reputation,” said Caliber boss Shahar Silbershatz.

The situation is different in Germany and China: According to data from the market research company Brand Finance, Tesla gained popularity in Germany and also in China.

This article will continue to be updated.

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