Price increase for snow holidays in Italy

Price increase for snow holidays in Italy

The classic ski week is increasingly a drain for snow enthusiasts, due to the avalanche of price increases that has hit the entire mountain sector. The complaint, on the occasion of the start of the winter season, comes from Assoutientswhich also this year produced a report to analyze the costs of ski services and the expenses that families expect, a turnover that of ski holidays which last year in Italy stood at 9.6 billion of Euro.

The prices of ski pass, accommodation, restaurants and various services continue to rise, and significant increases will also be recorded for the 2023/2024 season. According to the association, ski pass rates, after last year’s increases linked to high energy prices, are growing unabated: for the Dolomiti Superski the daily ticket rises by 8.1% compared to last year, +7.8% a La Thuile+6.5% y Courmayeur+7.7% y Bormio and +7.6% y Livigno. Seasonal passes are also growing: from +3.9% for the Dolomiti Superski area to +6.5% for the ski lifts Valle d’Aosta. But if you compare today’s rates with those in force in 2021, you discover that for the day ticket the increases in the ski pass even reach +22.1% in Livigno (from 52 euros to 63.50 euros), +21.7 % in Bormio (from 46 to 56 euros), +19.4% in the Dolomites (from 67 to 80 euros), +16% in Courmayeur (from 56 to 65 euros), reports Assoutenti.

The association then examined the costs of accommodation facilities for a week’s stay in the most famous Italian ski resorts. Here the increases compared to last year are in the order of +10%, with the price lists of hotels and chalets that reserve many surprises: for example for a double room from 30 December 2023 to 6 January 2024 (7 nights), booking today through on specialized sites, you spend from 1,711 to 15,750 euros in Courmayeur, from 1,726 to 11,899 euros in Livigno, but you can reach 41,497 euros per week in cortina d’Ampezzo and even the record of 58,475 euros for a seven-night stay in a luxury chalet in Ortisei.

Considering the expenses for ski passes, accommodation, restaurants and on-site services, excluding transport, for the ski week the spending in the 2023/2024 winter season will be between 1,500 and 1,750 euros per capita on average, with an average increase of +8% on 2022, calculates Assoutenti.

“Last year, ski operators leveraged the expensive energy to justify the sharp increases in prices of all services related to the mountains, an alibi that this year, with bills falling sharply And inflation reduceddefinitely doesn’t hold up”, comments the president Furio Truzzi. “Tariffs should have fallen in all sectors linked to the mountains, but this was not the case, and indeed the upward trend continued unabated. Damage to tourism and to millions of citizens, with an increasingly larger segment of the population who, not being able to afford the crazy prices for ski passes and hotels, will be forced to give up ski holidays or significantly reduce their holiday days”.

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