The ‘second hand’ ends up under the Christmas tree. In particular, 6 out of 10 Italians (60%) would be inclined to buy used items on the occasion of Christmas shopping. This was revealed by an investigation mUp led for Wallapop, a platform specialized in the buying and selling of ‘second hand’ products, involving a representative sample of 1,004 people aged between 18 and 65 in October. That second-hand gifts are a growing trend is demonstrated by the fact that one interviewee in 5 will spend on the purchase of ‘second hand’ gifts more than what was done in 2022, with an average budget of 49.13 euros and more than 2 objects. Furthermore, those who are inclined to this choice would be younger generationsaged between 25 and 34 years (71%).
Among the reasons that would push the inhabitants of the Bel Paese more towards second-hand goods, 32% of the sample underlines possibility of finding unique objects while 29% mention the savings tout court. There sustainability is becoming, in turn, a decisive motivation: almost one in 4 Italians, 18-24 year olds first and foremost, attributes greater importance to this factor compared to 2022. Furthermore, 84% of those interviewed, once informed about the positive impact on environment resulting from the purchase of used objects, would be even more enthusiastic at the idea of giving ‘second hand’ gifts.
Finally, in terms of categories, the 3 most popular second-hand gifts under the tree would be books (49%), small appliances (31%) e toys (24%). Furthermore, 72% of the sample believes that children hardly perceive differences between a new product and a used one.