The “anti-inflation quarter” got off to a good start in October. The success of the initiative launched by the government, at least as regards last month, was confirmed by an investigation conducted by NielsenIqwhich he noted as i Sales volumes they left again prices have come down. “Comparing the months of September and October, regarding the volumes in the perimeter of the assets of large packaged consumption (grocery sector) e for all distribution channels in Italy, a +1.7% was recorded for the month of October (vs -0.1% in September) – write the analysts of the market analysis company – Analyzing the individual weeks of the first month of the anti-inflation quarter, the peak of volumes falls in the second week with a +2.8%. Furthermore, the price index varies by 2 percentage points between September and October, going from 7% to 5%”.
However, the restart did not affect all the products on the shelves modern distribution. The ones driving the sales were those of private label (Mdd)while he continues to struggle there industrial brand. In detail, MDD volumes recorded a +5.4% in October, against the +2.5% reported in September and a price index of 3.4%, a value that was decidedly down compared to September (6.5 %). MDD’s market share thus rose to 32.9% in Italy as a whole for all distribution channels and in the last week of October, NielsenIq’s findings recorded “an unprecedented share of +33.1%”.
Things are decidedly less good for the industrial brand, which also joined the Quarter’s initiative. Its sales volumes remain in negative territory and, as a result, it continues to lose market share. In October, volumes fell by 0.5%, while sales prices grew by 6.2%. The only positive note is the slowdown in volume contraction (it was -1.6% in September), which however did not prevent a drop in market share to 67.1%.