“The car? Tech breakthrough and more beauty, so it will remain strategic»- WWN

“The car?  Tech breakthrough and more beauty, so it will remain strategic»- WWN

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«The true value of the revolution impressed by our president Luca de Meo on Renault – says Raffaele Fusilli, CEO of Renault Italia (in the photo) – undoubtedly concerns the effort of technological innovation which has never been so evident, combined with beauty. If Dostoevsky said that beauty will save the world, we are convinced that beauty will save the car». It was necessary to strike love at first sight with machines without too strong lines, awakening a new style, directed by the diamond brand with the more vertical logo. «The human aspect of our brand is culture – underlines the manager again – which brings us closer to people through the car, with a more informal approach, starting from the lowest segment to get to C and D. A link between life and the cars designed». The danger exists from China, Beijing exported more than a million vehicles in the first quarter of the year, is developing a supply chain that passes from lithium extraction to batteries, to equipment connected with Chinese manufacturers who are starting to feel the need to open factories in various markets around the world.

Fusilli comments that «the United States have also established a protective policy to curb the entry of Chinese cars into their continent which automatically seek new outlet markets. Renault has 125 years of consolidated history. We will launch 14 models by 2025, seven of which will be in the C and D segments. Among these, there will be the return of two legends, the Renault 4 and 5, they will be the strongest symbol of our evolution». A strategy is also implemented to ensure the singularity of past successes, launching the sixth generation of the Espace “forty years ago, this model invented the minivan segment – says Fusilli – today, although completely reinterpreted, it retains the DNA of the five previous generations, offering more comfort, habitability and luminosity. The Espace features the most efficient hybrid engine (E-tech full hybrid) on the market, the one that emits the least CO2 per kilometre». The marketing of a segment D SUV coupé with a hybrid engine has been announced, which will be called Rafale, the name of a fighter plane that refers to a path of performance and aerodynamics, will be presented in world premiere in mid-June, at Le Bourget salon.

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