Thermomix: innovation and effective marketing… how the robot has become essential in our kitchens

Thermomix: innovation and effective marketing… how the robot has become essential in our kitchens


Mix, mix, emulsify, weigh, grind, chop, whisk, mince, simmer, knead, cook, including steaming… When presented with this list, the novice might retort: ​​“But what doesn’t he do? » “Fry”, anticipates the advisor with a desolate air, before adding, with a smile, that “it encourages you to eat healthily!” » We are in the Vorwerk store in Marseille, on the 2nd floor of Terrasses du Port, the elegant shopping center by the sea. The TM 6, the latest model with a flying saucer look, sits on the work surface. Camille, the advisor, thirty-something with big glasses and a friendly smile, steps back to leave the three participants in the day’s workshop facing the machine.

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On the program, lemonade, with organic fruits that are delivered whole to the blades of the machine. We don’t take our eyes off the central screen where the recipe is displayed, step by step. Practical, the exact weight of sugar is directly measured, and the mixing speed produces a perfect drink. “You just need to know how to read,” summarizes Camille, tapping the tactile surface to show the functionality that will convince the most busy heads of households: the possibility of drawing up menus for the week, and obtaining a shopping list “ ray by ray”.



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