Citterio: turnover reached 570 million in 2022

It is one of the market leading companies in the cold cuts packaged at a fixed weightpresent in over 50 countries and in 2022 reached the 570 million euros in turnoverwith an increase of 11% compared to the previous year. Citterioa historic cured meats company, thus marks an important milestone despite the difficulties encountered due to the increases in raw material prices and energy costs. With over 1200 employees present within the 9 factories located in 5 regions of Italy, as well as 2 others present in the United States, the family company was among the first in the sector to equip itself with its own analysis laboratory for the monitoring of quality and safety of the products, as well as a sausage factory based on natural energy.

Attentive to innovation and the evolution of cured meats, the company has invested 35 million eurosapproximately 6.5% of the entire turnover in the United Statesfor theexpansion of the production capacity of the factoriesand in Italy, within its own ham and sausage factories. “The investment of important resources allows us to create sustainable solutions and quality products in order to offer an even broader value proposition to our Italian and foreign consumers – underlines Alessandro Rivamarketing director Citterio – Our attention towards everything that is innovation has been maximum since the birth of the company, which is why Citterio invests inmarket analysis monitoring the new ones consumer needs and in the search for new ones technological solutionsboth product and packaging, to always guarantee a safe product with the highest quality”.

Production innovation and technological development are strategic points for Citterio, which over the years has also evolved in terms of packaging, reducing the plastic of the trays by 25%, especially in the Organic and Fresh Cut lines. “Cured meats must be innovative, evolve while rigorously maintaining their tradition – underlines Riva – For this reason we must meet new markets and new consumer lifestyles. The increase in the consumption of snacks, meals on the go, single portions, together with the advent of smart working and the search for an increasingly healthy and balanced lifestyle have meant that cured meats have also undergone a transformation” .

The company, among other things, has received two important awards: the Brc certification (British Retail Consortium), recognized by the Gfsi (Global Food Safety Initiative), for the safety of food products offered on the market, and the Organic certification, which aims to safeguard (and not exploit) the value of crops and livestock. The objective is to have an offer of increasingly sustainable, natural and clean label products, also thanks to the absence of thickeners, glutamate, carrageenans and starches.