consumers are increasingly giving up alcohol – Kommersant

Atsushi Katsuki, head of Japan’s largest and one of the world’s leading producers of beer and soft drinks, Asahi Group Holdings, said that an increasing number of consumers are abandoning beer, wine and spirits. But, as Atsushi Katsuki noted in an interview with the newspaper Financial Times, Asahi sees this as a “great opportunity” for itself. He estimates that by 2040, half of Asahi’s revenue will come from sales of non-alcoholic products or drinks with reduced alcohol content.

Asahi produces beers such as Asahi Super Dry, Peroni Nastro Azzurro and Pilsner Urquell, among others, and plans to expand non-alcoholic beverage production in the United States, one of the world’s largest beverage markets, in response to consumer trends. Asahi plans to invest in American startups.

“Great opportunities,” according to Mr. Katsuki, Asahi will be able to realize if it can work “in the premium product segment.” “Compared to other global players, we have a serious advantage, since we have production facilities both in the beer and alcohol market, and in the non-alcoholic product market,” noted the head of the Japanese manufacturer.

Read about how an unhealthy lifestyle is going out of fashion. Kommersant publications.

Alena Miklashevskaya