David Beckham, a phenomenon off the pitch too: between sponsors and TV series revenues more than doubled in one year
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LONDON – His talent on the playing field is well known: ten years after retiring from playing, David Beckham remains the football champion most loved by the English and most famous in the world. But his talent as a businessman also finds new confirmations: in 2023, together with his wife Victoria, his business empire more than doubled its turnover compared to the previous twelve months. In the year that is about to end, DRJB Holdings, the company that manages the couple’s various activities, from advertising promotions to creative productions, earned almost 73 million pounds, equal to more than 80 million euros, with 22 million pounds of profits, as reported this morning Financial Times.
Considerable sums, which however pale in comparison to the hundreds of millions of pounds (plus a share of shares) that the Beckhams received in 2022 from the sale of 55 percent of the company to Authentic Brands, an American conglomerate which also owns large brands of clothing like Ted Baker and Hunter.
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The red from his wife Victoria’s line
Separately, in the fashion sector, in 2023 the line created by Victoria Beckham saw its turnover grow by 44 percent, achieving 59 million euros in revenues, but remains in the red, despite having reduced losses from 4 million in the last year at £900,000: the ex-Spice Girls singer has never been profitable since launching her fashion house in 2008, but she’s getting close.
Cars, TV series and video games
Among the companies to which the former Manchester United and England midfielder advertises are Maserati and the video game company Guild Exports. And among his most successful projects this year, two docu-series stand out: the autobiographical Beckham, which was the most watched Netflix series in 59 countries, and The edge of everything, about the world billiards champion Ronnie O’Sullivan, who received similar acclaim on Amazon Prime.
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The presidency of Inter Miami
David continues to deal with sports as president and co-owner of Inter Miami, the Florida team that participates in the American professional championship, with which he pulled off the most sensational coup in the 2023 market, acquiring (for free, because his contract with the French PSG had expired) the Argentine ace Lionel Messi, whose arrival in the United States attracted media attention from the entire planet to American football (or “soccer” as they call it there).
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