Eridania celebrates its 125 years, between innovation and sustainability

It is at the top of consumers’ minds for the category “sugar”. His name derives from “Eridano”, the name of origin of the river Po. And this year he celebrates his 125 years with a special stamp. AND Eridaniaan iconic brand and historical brand of national interest in sweetening, part of the group Crystal Union. Born in Genoa in 1899, today it has its headquarters in Bologna, while the sugar packaging plant is located in Ravenna.

The company is a leader in the Italian market, with a 30% share in value of the total sweetening market and 34% in volume, considering the sugar segment alone (Nielsen data). Strong one 2023 turnover of 354 million euros – including the marketing of products from the Brindisi SRB refinery – 200 employees between the offices in Bologna, Russi and the Apulian site, a dynamic marketing, commercial and supply chain structure, Eridania boasts one of the most largest in Europe, with 9 production lines, which work 365 days a year, packaging 130 million kilograms in 12 months. There logistics develops no less important numbers: every year 5 thousand containers received and the same number of trucks loaded, as well as 30 trains heading south to serve 900 customers throughout Italy every day.

“In recent decades, the company has been able to evolve by aiming for innovation while remaining faithful to tradition and proof of this are the values ​​that we have been able to pass down over the years – he declares Alessio BruschettaCEO of Eridania Italia – If today we play a leadership role in Italy it is thanks to our history and our tradition, as well as the contribution of all those who are committed to the success of the company and the satisfaction of consumers”.

Eridania has truly written the history of sugar and more generally of sweetening in our beautiful country, offering products that have managed to remain faithful to the combination of “quality and innovation” and responding to the tastes of consumers, who are now increasingly attentive to health and well-being. Starting from white granulated sugar, in fact, it has diversified its assortment, enriching it over time with cane specialties, extra-fine sugars, organic and wholemeal products, syrups, up to innovations such as “rich-in” sugars and intensive sweeteners zero calories.

The communication evolution remains among the first distinctive features of the leading company in sweetness, which on the occasion of its 125th anniversary has chosen to re-propose the iconic logo with the two griffins: one facing the other, they hold up the letter “and ”, one of the most emblematic historical symbols of Eridania. A choice that tells the sweet story that has linked Eridania to Italians for 125 years.

On this important anniversary, the company also wants to celebrate its ability to innovate and evolve over time, becoming a leader in all-round sweetening, with strong expertise also in the world of alternatives to sugar. Among the next events, in autumn 2024, an important activity will take place in some of the main Italian squares which will see Eridania sweeteners as protagonists, with the aim of raising awareness and educating on the topic of nutrition together with a team of nutritional experts.

The company has a solid and ambitious mission: to create value through a constant push forinnovationpaying attention to the needs of the consumer and committing itself to offering an increasingly complete range, respecting quality and with an increasingly green, pursued from an environmental, social and nutritional point of view. For over a decade it has in fact been engaged in a path that places sustainability, health and nutrition at the center of its development, pursuing transversal objectives, from packaging to transport, from energy consumption to initiatives in the social field. A path oriented towards building a greener tomorrow, also attested by important certifications, such as the prestigious EPD, achieved with an improvement path towards the environment, which since 2014 has allowed the company to reduce Co2 emissions by 35%. and the Water consumption every year for a number of liters equivalent to more than 500 Olympic swimming pools.

There sustainability of Eridania should not be understood from a solely environmental perspective, but is an intrinsic element in all activities: those that have to do with the territory, but also with the health and well-being of people. Precisely in this concept lies the key to the permanent campaign launched in 2022 “The future demands sweetness”: an appeal to people to each do their part to sweeten the future of the planet. In a broader vision of sustainability, which is not only environmental, but also social and nutritional, Eridania has been alongside the Italian Red Cross to help provide support and support to people in socioeconomic difficulty and fragile families and to primary schools with the “At the school of sweetness” program aimed at talking about food education and responsible consumption of sugar.