«Fashion closes the year at +4%, 103 billion. Exports at +5%»- WWN

«Fashion closes the year with 103 billion in turnover, +4% on 2022, 90 billion in exports at +5%». Carlo Capasa, president of the National Chamber of Fashion, announces the sector’s closing data for the year. And he notes that alone «men’s turnover marks 11 billion which is approximately 20% of global clothing and accessories. Then adding eyewear and cosmetics you reach 15 billion.”

Men’s data more positive than for women’s fashion. In fact, men’s clothing marks a leap of +5%. «Wars, China with real estate problems, and the USA penalized by high inflation for our fashion, with the Middle East in stalemate make the scenario uncertain», continues Capasa.

What year will 2024 be for made in Italy fashion? «After the first three months we will see. Expectations are cautious but I believe we can grow, with small steps forward. I don’t think there will be a retreat, even next year”, he replies The Economy Capasa.

In a complex scenario, the Middle East for the design industry represents, for example, an important destination for 2024 – as also confirmed by the latest data from Altagamma. Will the race in the Emirates, Saudi Arabia, also help the stability of fashion? «For fashion, the major consumer countries traditionally remain the USA, China and Europe and for everyone at the moment the situation is complex. But that +4% in 2022, compared to other industries, is a good sign.”

Is the dialogue progressing with London, the United Kingdom, for a bilateral dialogue on fashion? «The dialogue continues and in the meantime in the Europe Fashion Association with which we dialogue in Europe for the legislation on textiles for example, we have also included the British Fashion Council in London, even though it is not in Europe».

What are the new initiatives on sustainability for the Chamber that also brought its testimony to the Cop28 in Dubai? «The Chamber is working on sustainability on various fronts: on the emotional durability of garments, on specific ESG for fashion with the United Nations Ethical Fashion Council and to draw up guidelines on circularity with the Ellen McArther Foundation. To give operational guidelines for our members”, replies Capasa on the sidelines of the presentation of the Milan Fashion Week Men’s Collection Fall/Winter 2024/2025, scheduled from 12 to 16 January 2024 (with the support of the Ministry of Foreign Affairs and Cooperation International, ICE Agency and the Municipality of Milan.

Among other things, the week’s events will be amplified in mainland China thanks to the international streaming partner Tencent Video, while the Italian OOH streaming partner, Urban Vision, will broadcast the streaming of the fashion shows, through a maxi-LED positioned in a strategic point of the city ​​of Milan. Furthermore, thanks to the Video Channel Partners, Fashion Channel and Asahi Shimbun it will be possible to view the contents of the Fashion Week in playback on YouTube and in Japan respectively.

«A week that has always been in tandem with the Pitti in Florence and sees significant investments by the Municipality of Milan, with the outdoor campaign with Yes Milano», explains Alessia Cappello, Councilor for Economic Development, with delegations to Fashion and Design which announces the first partner of the project of the department for employment: «Ferragamo was the first fashion brand to join the Milan Employment Pact, proposing to donate scholarships to girls who leave the tailoring and window dressing centers of the Municipality. And we are now also in discussion with Diego della Valle who won the tender for the renovation of Palazzo Marino. There are many fashion brands that give back a lot: Zegna will bring its Oasi Zegna to Piazza Duomo where the Starbucks Palms are today, Gucci has turned on a kilometer of lights in Corvetto, and then Prada, Moncler.”

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