Food, in 2028 the Artificial Intelligence market will be worth 43.4 billion dollars

The value of Artificial Intelligence (AI) market) in the global food industry will reach $43.4 billion by 2028quintupling the value of 8.2 billion reached in 2023. This is estimated by research by PwC Italy on the uses and potential ofAI generative in the food industry.

Its growing use is supported, according to the study, by some factors. The regulations: Regulations such as GDPR, OECD, CCPA and AI ACT help promote responsible use, protecting consumer data and incentivizing companies to develop solutions that increase operational efficiency. One is then scheduled growth of qualified workforce And AI specialists of +36% by 2031, which translates into new skills to optimize production, distribution and food safety. Finally, AI would improve theoperational efficiency automating processes, reducing waste and increasing sustainable productivity.

In 2023, AI in the food industry in North America reached a value of 3.5 billion dollars, with a 42.7% share of the global market which, according to PwC, will rise to 43.4% in 2028. North America’s market leadership is linked to the intensification of food safety controls, the introduction of higher quality standards and the adoption of new business models for process automation, especially in logistics. L’Europe, with a share of 27% (2.2 billion), is in 2nd place, driven above all by Germany and France, followed by Italy, Spain, the Netherlands and Switzerland. What drives it here are European regulations for the introduction of new business models for food safety and quality control and new predictive analysis applications to manage the supply chain. L’Asia-Pacific in 2023 it is the third market, with a share of 21% (1.7 billion) but, according to PwC projections, it will be the region in which the use of AI in the food supply chain will grow the most in the coming years.

Looking at the segments of the agri-food supply chain, the logistics represents 34.5% of the AI ​​market, thanks to the use of advanced automation systems that enhance the efficiency and responsiveness of warehouses, the improvement of packaging, the adoption of automated visual inspection systems. The quality check it will be the driving segment for AI innovation in the sector and will reach, according to PwC, a market value of 6.2 billion dollars in 2028. Here innovation is linked to more stringent regulations on food safety and transparency standards and to consumer requests on the origin of products and the sustainability of processes. Advanced algorithms for real-time monitoring of the supply chain, the application of predictive technologies for preventive maintenance and the integration of intelligent traceability systems are the tools that will facilitate the transition.

In line with global trends, in Italy Artificial Intelligence is the most adopted technology among the 341 startups in the Food Tech sector analyzed by PwC (42.8%), followed by Machine Learning (37%), biotechnologies (32 %), Internet of Things (28.6%), blockchain (10.5%) and robotics (9.5%).