Russians’ demand for air travel during the upcoming May holidays has increased by 15–30%
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The demand of Russians for air travel during the upcoming May holidays increased by 15–30% depending on the destination, with a basic increase in traffic in January–February of 8.8%. The most popular destinations remain the same – Turkey, the UAE and Armenia, and among Russian cities – Sochi, St. Petersburg and Kaliningrad. Tour operators say demand for package deals has increased even further. Market participants explain the growth by its stabilization and the successful configuration of weekends this year.
According to information from aviation market participants interviewed by Kommersant, demand for flights in the first two weeks of May, which this year includes eight days off, increased by an average of 15–30%, depending on the destination. Also, the depth of bookings has increased significantly year on year. In general, air travel is growing more slowly – by 8.8% in January-February.
Aeroflot told Kommersant that the “formed volume of bookings” is ahead of last year’s figures by 18% for domestic routes and 20% for international routes. The most popular destinations from Moscow are Kaliningrad, St. Petersburg, Sochi, Vladivostok and Minvody. Top destinations abroad (international flights) are Istanbul and Antalya, Male (Maldives), Dubai, Yerevan and Baku.
S7 noted that the depth of sales has doubled both during the May holidays and during the past February and March holidays, “already now, on average, flights from April 27 to May 12 are 44% loaded, last year at the beginning of April this figure was only 29%.” On routes to the Southern and North Caucasus Federal Districts, the load is 60% versus 36% in 2023.
The list of popular destinations for S7 includes Vladikavkaz, Gorno-Altaisk, Kazan, Novosibirsk and Irkutsk, and abroad – Istanbul and Antalya. The company advised passengers to book tickets in advance and “check prices for nearby dates to get the best deals.”
Demand to Turkey remains consistently high, charter company Azur Air confirmed: “Most of the flight programs to the country launch in early May.” They expect a good load on flights, including to Antalya, from cities that were not represented in the route network last season – Orenburg, Surgut, Sochi.
An interlocutor at another large company added that on domestic routes, demand indicators are comparable to last year, while the share of international flight bookings has increased significantly. He explains the dynamics by the relative stabilization of prices for foreign holidays, the “rolling out of certain destinations” and holidays that are more successful for booking holidays.
According to Aviasales, the share of bookings on domestic routes during the May holidays is 11% higher than a year ago, and on foreign routes – by 18%. The average cost of round-trip tickets to Sochi was almost 19 thousand rubles, St. Petersburg – 15 thousand rubles, Kaliningrad – 16 thousand rubles, Minvody – 18.3 thousand. The average bill for foreign tickets is higher: Istanbul – from 37 thousand rubles. in both directions, Minsk – from 13 thousand rubles, Tashkent and Yerevan – almost 30 thousand rubles, Antalya – 42 thousand rubles.
According to Yandex.Travel, the “early demand” of Russians for flights to non-CIS countries increased by 30%, of which to Georgia – seven times, to Belarus – four times, to China and Serbia – three times. Air Serbia flies direct flights to Belgrade; the average ticket price for May round-trip tickets, according to the service, is 110 thousand rubles. (to China and the UAE – about 60 thousand rubles).
The growth in demand for trips to neighboring countries (Belarus, Uzbekistan, Azerbaijan, Kazakhstan) in Yandex.Travel is explained by the slightest increase in price year on year – on average by 3%, up to 30 thousand rubles. There and back again.
Prices for flights to non-CIS countries increased by 7%, to an average of 57.7 thousand rubles. round trip. The largest increase in price, according to the aggregator, occurred on domestic routes – by 29%, to 17 thousand rubles.
Fun & Sun explained that the demand for tours to capture the May holidays is now on average 20% higher than a year earlier. Sales to key overseas destinations – Turkey, Thailand and Egypt – doubled. The average bill when booking a trip to Turkey remains at the 2023 level; in other destinations it has grown by an average of 30%.
A representative of Intourist notes that in foreign currency, due to the development of charter programs, prices for packages abroad have decreased by an average of 15%. The demand for travel for the May holidays, according to him, is 30–40% higher than last year, which is due to “the general recovery of the market and the successful configuration of the weekend.”
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