Smartphone and cell phone: Samsung overtakes Apple in the global smartphone market
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In 2023, Apple overtook long-time market leader Samsung for the first time in the number of cell phones sold. In the first quarter of the year, Samsung reversed the ratio again.
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According to calculations by market researchers Samsung took back the top spot in the global smartphone market from Apple. According to the analysis firm IDC, almost 21 percent of the devices sold worldwide came from the South Korean company. Apple’s iPhone therefore had a market share of 17.3 percent.
Meanwhile, the Chinese provider Transsion, which is active primarily in Africa, has shown the strongest sales boost. With a sales increase of 85 percent, the company sold one in ten Smartphone worldwide.
It is not unusual for Samsung to be behind in the Christmas business Apple is, but then moves back to number one in the smartphone market in the first quarter of the new year. However, in 2023, Apple overtook the South Korean manufacturer for the first time for an entire calendar year. Samsung was previously the market leader for twelve consecutive years.
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According to calculations by market researchers Samsung took back the top spot in the global smartphone market from Apple. According to the analysis firm IDC, almost 21 percent of the devices sold worldwide came from the South Korean company. Apple’s iPhone therefore had a market share of 17.3 percent.
Meanwhile, the Chinese provider Transsion, which is active primarily in Africa, has shown the strongest sales boost. With a sales increase of 85 percent, the company sold one in ten Smartphone worldwide.
It is not unusual for Samsung to be behind in the Christmas business Apple is, but then moves back to number one in the smartphone market in the first quarter of the new year. However, in 2023, Apple overtook the South Korean manufacturer for the first time for an entire calendar year. Samsung was previously the market leader for twelve consecutive years.
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