the German market is worth 30% for Italy – WWN

Germany is a strategic market for Italian fruit and vegetables because it absorbs about 30% of the fresh produce and almost 20% of the processed product. Because of this Fruit Logistica, the annual Berlin trade fair, leader in the global trade of fresh fruit and vegetables, of great importance for operators in the sector. And it opens its doors today until February 10th.

On the evening of the first day of the Berlin exhibition, Confagricoltura organizes a discussion between institutions and international players at the Italian Embassy in Berlin, during which measures to help the fruit and vegetable sector to face the complexities of the current economic context will be discussed. An appointment that has been renewed every year since 2013, on the occasion of the fair, based on the relationships between the world of Italian production and that of German distribution. Since 2020, the historic partners of the event, Embassy and Fruitimprese, have also been joined by Ice Agenzia and the Italian representation of Messe Berlin.

The reals protagonists of the fair, however, are the exhibitors: For us, who were recognized as a consortium in 1994 to promote and protect the blood orange in Italy and in the world – he explains Gerardo Diana, president of the PGI Red Orange Consortium of Sicily — a fundamental opportunity to meet buyers and increase contracts throughout Europe. Based in Catania, the consortium covers 6,000 hectares for a volume of 40 million, 78 packers and more than 238 labels with the IGP brand with products ranging from Fanta to pharmaceuticals, from panettone to liqueurs, from juices to jams. The flagship product of this edition? Today we present a liqueur made with orange bark.
Also present in Berlinand Op Coab clementines based in Corigliano Calabro, chaired by Nicholas Cilentoand specialized in the production of Calabrian clementines from the Piana di Sibari.

We have been participating in the Berlin fair since the early years, he also says Rosario Rago, owner of the Rago Group, a Battipaglia farm specializing in the production of I and IV range salads, i.e. fresh salads and washed and dried salads sold in bags. We work in 5 regions: Campania, Puglia, Abruzzo, Basilicata and Lazio. They too present a new product: A new line of top-of-the-range salads with recyclable packaging.
From Rodigo (Mantova) the Francescon farm instead offers melons (the core business) and black pearl watermelons in Berlin, medium-sized, dark-skinned, crunchy, always sweet and seedless,” he explains Bruno Francescon, third generation at the helm of the company —. About 4 years ago we created a reference that was missing: until then it didn’t exist in stores. a virtuous supply chain, ours, which satisfies everyone, from those who produce to those who consume.