The Italian “eco-sneakers” that are popular abroad

Take some recycled polyester and Uppeal made from apple peels to make the upper; add organic cotton for the lining and laces; it then recycles polyamide and polyurethane for the insole; at the same time it prints the sole using, at least in part, recycled rubber. Once assembled, package them sneakers thus obtained in a recycled paper box; insert an envelope of flower seeds inside to green up the balcony and contribute to the protection of bees and voilà: the Id.Eight they are finally ready to be sold online (40% of turnover) or through around a hundred points of sale boutiques, ‘concept store’ And ‘department’ active in Italy It is in the northern Europe (Germany and Belgium primarily). Retail prices between 189 and 225 euros.

Produced in Italy by the Florentine company of the same name using up to 70% recycled materials or obtained from food industry waste, Id.Eight footwear, in order to avoid the risk of overproduction And maximize their durability, are available in 3 strictly continuous unisex and ‘cruelty free’ lines. “We aim to intercept the demand of consumers who are most attentive to environmental issues both in Italy and abroad – he states Giuliana Borzillo, brand director and co-founder of Id.Eight – The ambition is to gain a leading place in the sustainable footwear market which, according to a study conducted by Skyquest, is destined to develop a global turnover of over 14 billion dollars by 2031”. To achieve it, Id.Eight has just closed an investment round of 350 thousand euros with the venture capital fund AImpact intended to finance the increase in production capacity and the internationalization process of the company. In the name of economic sustainability.