The price of computer, mobile and TV can be reduced significantly in this festive season.
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During the peak of Kovid, the cost of shipping containers from China reached a record level of $ 8,000, which has now come down to $ 850-1,000. Executives say that prices of semiconductor chips have also come down to an all-time low, which is about one-tenth of the time of Kovid. Whereas, the prices of electronic components are 60-80% less. Atul Lal, managing director of Dixon Technologies India, said, “The component prices of all electronic products and their transportation cost have gone down from the pre-Covid levels. This is happening due to a decrease in demand globally and economic slowdown in some countries.
When will the prices come down
Jain Group MD Pradeep Jain said prices of all smartphone components, including chips and camera modules, have fallen. Brands may reduce prices of some of these products to help create movement in the market around the festive season. Companies such as Dixon Technologies, Havells and Blue Star, while reporting their earnings in the last quarter, indicated that their margins are likely to improve this year. Dixon Management had said that the average selling price of its consumer electronics portfolio has come down to around Rs 11,500 in 2022-23 as compared to Rs 16,400 in 2021-2022 due to fall in global open sale prices. Open cell is the most important and expensive component of television.
Interestingly, some industry executives said that freight cost has increased by four to five per cent in the last few weeks but this is due to the fall in demand. Electronics brand Haier India President Satish NS has said that containers are not being filled due to weak demand and hence freight operators are asking more money or asking to wait if the goods are to be delivered quickly.
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