The top manager of Yandex announced a competitive victory over Google in Russia
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Yandex (MOEX: YNDX) in terms of Internet search market share, defeated Google in Russia “in competitive conditions on absolutely all platforms,” said interview “Kommersant” director of the search and advertising technology business group of the company Dmitry Masyuk. According to him, this happened even before global search market players changed their strategy in Russia “in the last year or two.”
“Last year on iPhone, where Google is the default search engine under a global agreement with Apple, we exceeded 50% share. Considering that a person can use any search engine, more than half of the iPhones in Russia are devices with Yandex, people proactively choose it,” Mr. Masyuk told Kommersant.
According to the director of the Yandex search business, “Google can develop products from anywhere: the guys sit in San Francisco and make improvements that are rolled out to all countries.” The lack of advertising in Google products in Russia has not led to an increase in their attractiveness; “there is no ‘step’ in either direction,” he added.
Google, after the start of Russia’s military operation in Ukraine in 2022, disabled payment systems in the Russian Federation; its Russian legal entity (Google LLC) was declared bankrupt after a series of fines by Roskomnadzor and compensation awarded in the claims of Russian TV channels. Another global player in the Internet search market, Microsoft, has stopped sales of new products in the Russian Federation. Both companies, unlike Yandex, do not provide search services based on artificial intelligence in Russia.
About neural network products of world search engines – in the material “Kommersant” “Google has found someone to scare”.
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