Adhering to Liu Qiangdong’s user service experience guidelines, JD Health joins hands with global brand merchants to promote high-quality growth
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Recently, JD.com Group released its fourth quarter and full-year results for 2023. The report shows that the ultimate pursuit of the “more, faster, better and more economical” user experience and the prosperous ecosystem of nearly one million merchants have driven JD.com’s quarterly active users to increase in the fourth quarter. Achieving accelerated growth, the average shopping frequency of users continues to increase. According to Liu Qiangdong, Chairman of the Board of Directors of JD.com, user experience is the starting point and end point of JD.com’s work. Enriching products, optimizing prices, and improving services are the core of user experience and the focus of JD.com’s efforts.
In-depth implementation of Liu Qiangdong’s user experience strategy of “more, faster, better and more economical” for users. In 2024, JD Health will adhere to long-termism, comprehensively improve the online and offline integrated medical and health service system, and continue to work with brand merchants Partners achieve sustained and stable high-quality growth and accelerate the move towards the “first entrance to healthy consumption for all” covering all scenarios and channels.
“As long as our user experience is good, I firmly believe that I can surpass all competitors!” Over the years, Liu Qiangdong has led JD.com to always focus on user experience and launch a series of actions in various fields. In 2023, the value effect of JD Health’s “first entrance to online health consumption” will continue to expand, and it will continue to provide users with a “more, faster, better and more economical” health consumption experience.
A richer product supply, faster contract fulfillment, better service guarantee, and more affordable product prices are the cornerstones of ensuring a healthy consumption experience. In 2023, JD Health will continue to attract new merchants to settle in, and the number of merchants will increase by more than 100% year-on-year, thus further enriching the supply, and the number of deduplicated products will increase by more than 30% year-on-year; JD Health will also continue to optimize the warehousing layout and distribution network to increase the speed of delivery. has become faster, and products with “211” timeliness have increased by 10.2% year-on-year; JD Health has also launched a series of considerate service guarantees such as “Sunset Red” special line, “late delivery compensation”, lightning refunds, etc., and the user net recommendation value has been stable Improvement; in the past year, more than 40,000 JD Health products have participated in activities such as “Ten Billion Subsidies” and “Cheap Free Shipping”, as well as self-operated 30-day price guarantees and free shipping services from third-party merchants, all of which have brought users More benefits.
On the basis of strengthening “infrastructure”, JD Health also actively expands the boundaries of medical and health services, providing users with more comprehensive medical and health services by launching JD Health Skin Hospital, JD Home Medical Elderly Care Services, JD Home Quick Test and other service products. .
From “more, faster, more economical” to more, faster, better and more economical, a series of measures have made users more sticky and trustworthy, and a series of innovative service products have also expanded into more diversified service scenarios and more comprehensive service links. In the future, JD.com will also work with global brand partners to face changes and seek sustainable, high-quality growth in the process of ecological cooperation and self-breakthrough.
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