After 15 years in Wuhan, Starbucks has opened 164 stores
[ad_1]
Rivers, lakes, and stars are splendid. This year marks the 15th year that Starbucks has integrated into Wuhan. From the special ceremonial consumption to the lifestyle that Wuhan people love, the story of Starbucks in Wuhan is about the fusion of urban temperament and foreign culture. At the same time, Starbucks has also participated in and witnessed Wuhan’s urbanization process, economic aggregate and the rapid increase in people’s consumption power.
Integrating into a city of “pursuing excellence”
The number and types of stores rank first in Central China
In the past ten years, Starbucks has followed the rhythm of the huge paintings of the times, and has been active in Wuhan’s traffic, business, social, night economy and other scenes, and thrived in the streets and alleys.
“In 2008, when the first store of Chicony Department Store opened, I queued up to drink the first cup of latte, the first cup of caramel macchiato…the green mermaid logo came into my life like this.” The first batch Li Jin, a Starbucks fan, has grown from a college student to a professional. “In recent years, five Yangtze River Bridges have been ‘grown’ in Wuhan at a rate of one every two years. Just like these vigorously growing bridges, Starbucks is constantly emerging.” World-renowned retail chain groups have accelerated their pace of entering Wuhan , as the “standard configuration” of a heavyweight commercial entity, Starbucks has keenly touched the market, bringing an upgraded version of the store and a beautiful experience.
Over the past 15 years, pet-friendly stores, Coffee Express stores, Zhenxuan stores, green stores, Starbucks Zhenxuan™ coffee bar, and many first stores in Central China have successively opened in Wuhan, which is an internationalization. And the combination is also Starbucks’ “soft spot” for the Wuhan market.
Starbucks, which is active in the market, is an indicator of economic vitality. In 2015, Starbucks made rapid progress in Wuhan, and the number of new stores doubled compared with previous years. As of now, Starbucks has opened 164 stores in Wuhan. Following closely the blueprint of the Wuhan metropolitan circle, Starbucks is sinking steadily. In addition to Wuhan, 9 cities including Yichang, Xiangyang, Huangshi, Shiyan, Jingzhou, Jingmen, Xiaogan, Xianning, and Suizhou have been “scattered”.
Go deep into the community, care for the city, and grow at joints
In the 15 years since entering Han, Starbucks has trained a large number of excellent baristas. They started from completing their first cup of latte art and the first pot of hand pouring, and learned how to communicate with customers, how to host a coffee tasting meeting, and even how to manage a store. With the persistence and love for the coffee profession, he pours his enthusiasm and shines on the stage of Starbucks. Some of them have gone to the wider coffee world and become the backbone of the industry.
At present, there are nearly 1,500 partners in the Starbucks Wuhan store. They are like a spark, growing at joints and moving forward. More and more “young people who love coffee” are joining the Starbucks team. Starbucks is creating more opportunities for them to learn and improve, seeking common ground while reserving differences. They will also help the development of Wuhan’s coffee market in the future.
Since entering Wuhan, Hubei Province in 2008, each Starbucks store has actively provided community services, and entered the community through activities such as “lake protection”, “support for youth” and “game service”. Cooperate with local NGO organizations, personally protect the Yangtze River and East Lake, and practice the brand’s mission of “every person, every cup, every community”.
In the face of wind and rain, Starbucks shares weal and woe with the city. During the epidemic in Wuhan, Starbucks people overcame many obstacles and sent love money and urgently needed supplies to the front-line medical staff as soon as possible; they took off their green aprons and wore protective clothing to become volunteers to serve the community; Help as much as we can. Starbucks people have been practicing the mission of “every person, every cup, every community”, and coexist and co-prosper with the city.
The collision of “exquisite tonality” and “quite taste”
In the past 15 years, the sassy Wuhan people have presented coffee as a mix and match of the Han style, which just shows this recognition and appreciation. “Let’s go, drink too early, and have a cup of coffee!” Wuhan people greeted their friends so bluntly. Hot dry noodles with American style, or a light meal with a latte to soothe your boredom…Multicultural notes are subtly playing in life, and Starbucks is becoming a part of citizens’ quality life.
From the summer of 2022, the scorching sun in Wuhan has a cool look forward to. The “Ice Shock Espresso” series gives the coffee a richer visual level and taste through shaking. After taking a sip, the little brothers in Wuhan called out: “It’s delicious!”
After 15 years of common growth, Wuhan people who understand life are also increasingly understanding coffee. “Many customers’ perceptions of coffee are constantly changing. They are not satisfied with latte and American style, but are exploring coffee flavors from different production regions, and are also interested in various brewing methods.” 15 years of experience in Starbucks, regional The manager Junior was deeply moved, “Some customers made a special trip to the Starbucks Reserve store to order a pot of siphon, drink a cup of SOE latte made by the Black Hawk coffee machine, or have a cup of special coffee drink, and savor it carefully.”
Today, the Wuhan coffee market led by Starbucks is maturing, and coffee seems to be more about the temperature of life. At the airport, train station, shopping mall, community gate, lakeside, riverside… Holding a cup of dense coffee, blowing the river breeze, watching the sunset is a unique romance.
Wuhan will become a key market for Starbucks
Embracing opportunities and changes, co-existing and co-prospering with the city, Starbucks never stops. As of now, Starbucks has nearly 6,100 stores in China, covering 240 cities. By 2025, Starbucks expects the total number of stores in China to reach 9,000, and Starbucks has huge development potential in Wuhan and Hubei markets.
The cups of mellow coffee in the hands of Starbucks partners, smiling faces, and a unique “third space” store will all become waves in the business history of the great river, great lake, and great Wuhan, dazzling and moving forward.
(Text/Chen Tingnan)
[ad_2]
Source link
