Channel intensive cultivation? Brand empowerment | 2024 Meichao Group National Market Conference was successfully held
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“We are fortunate to catch up with a great digital era, and we must open our hands to embrace this era.”
“Meichao will build an unmanned mortar manufacturing workshop in the industry to create a true ‘lighthouse factory’ and ‘black light factory’.”
“We will do a solid job in channel cultivation and brand empowerment in a down-to-earth manner, and through the efforts of the Meichao team, we will hedge against the pressure of the economic downturn in 2024.”
“Where is the road to 2024? We must sound the charge of Meichao brand empowerment to convey Meichao’s brand positioning and brand value.”
—-Zhang Jingfu, Chairman and President of Meichao Group
From March 28th to 29th, the 2024 National Marketing Conference of Meichao Group Co., Ltd. (hereinafter referred to as Meichao) was grandly held in Beijing. Marketing and sales personnel from Meichao across the country gathered together to participate in this grand event. Zhang Jingfu, Chairman and President of Meichao Group, envisioned the future of Meichao from five dimensions: digitalization, estimation and sharing of the economic situation in 2024, intensive channel cultivation, building two teams, brand empowerment, telling the story of Meichao, and imagining the layout of eight regions. Sharing the development path not only inspired the morale of all marketing and sales staff, but also inspired the morale of every Meichao person to move forward bravely.
At the beginning of the conference, Meichao Marketing Director Jia Xu first introduced in detail the agenda of this national market conference and made a comprehensive summary of the market work in 2023. Then, he shared the market development strategy and plan for 2024 using the four key words of quantity, quality, coverage and penetration. Finally, he pointed out that the Meichao Group National Market Conference is ultimately aimed at realizing a common vision and transforming Meichao into Our environmentally friendly products and brand image are delivered to more channel dealers and consumers through the sales elites present.
Subsequently, Jiang Xichun, general manager of North China Region, Xu Feng, executive general manager of Luyu Region, Zhu Ruchen, executive general manager of Central China Region, Han Lujun, general manager of East China & Northeast China Region, Rong Ping, executive general manager of Northwest Region, and South China Region Executive General Manager Executive General Manager Li Yansheng and Executive General Manager of Southwest Region Wang Jiaqing respectively summarized the performance results of their respective regions in 2023. At the same time, they looked forward to the opportunities in 2024 from the dimensions of channel intensive cultivation, brand empowerment and other dimensions and formulated market tasks and plans. and work goals. During the sharing process, Mr. Jiang’s rational use of new channel products, Mr. Xu’s AES marketing strategy analysis, Mr. Zhu’s in-depth thinking on the construction of nest-level alliances, Mr. Han’s implementation of the rotating manager model, and Mr. Rong’s bucking the trend· Taking the lead in shipping, the three major growth points proposed by Mr. Li, and the work thinking of upward thinking and downward implementation shared by Mr. Wang, etc., won warm applause from the sales staff present, and also provided them with future work. A wealth of experience for reference.
As a key link in coordinating the efforts of the group, regions, dealers and other parties, Xu Ying, operations manager of the North China Region, introduced the work of the operations department in detail around the theme of “Talk about operations”. She pointed out, ” If sales is to charge into battle, then operations is to protect and protect the company.” This enables various departments to form synergy and improve operational efficiency. As the “shipping” issue that is of most concern to all regions, Wang Xiaofeng, head of the Operations Management Department, shared the theme of “Focus on Shipping” and gave detailed plans on how to provide backup support for the shipping work of each region. Zhang Guiqing, Marketing Manager of the Marketing Department, shared the topic of “Interpretation and Thoughts on the Nest Alliance Channel Model”. He started from the advantages of the Nest Alliance and gave the future of the Nest Alliance through in-depth exploration and analysis of the channel model. Optimization direction.
More than 200 sales elites from across the country were divided into seven groups regardless of regional restrictions, focusing on two topics: “How to build a competitive dealer team” and “How to build the dark horse of Zhancibao into a thousand-mile horse” After the discussion, members of each group conducted in-depth exchanges based on local and personal experiences, and finally provided solutions respectively, truly realizing the powerful synergy of “thinking together, gathering wisdom together, and working hard in one place”.
As an important part of brand empowerment, Zhang Jingfu, chairman and president of Meichao Group, has always insisted that every Meichao person can tell the “Mechao story” well. During the conference, Yin Dewang, the planning director of the brand department, released the “Mechao Story” from the five dimensions of brand origin, brand power, product power, digitalization and Big Love Mechao. “From the successful commercialization of putty products to having nearly 1,500 registered trademarks; from six major brands to the Wuhan factory”, the sales elites present had a deeper understanding of Meichao’s presence in 31 provinces (municipalities and autonomous regions) across the country. In addition to Hong Kong and Macao, 36 legal entities have been deployed to realize Meichao’s service in China. There are more stories behind Meichao’s feat of becoming popular in China, which made them more interested in Mr. Zhang’s “equipment addiction”, “environmentally friendly alternative”, and ” The touching stories behind a series of labels such as “Trademark Master” have a deeper feeling.
As the guardian of environmentally friendly homes, Meichao has always adhered to the brand core value of “quality beyond the ordinary, environmental protection in sync with the world”, and all of its products have passed the world’s four most stringent environmental certifications. When Jiang Lihong, head of the Sustainable Development Department, released the “Mechao Environmental Protection White Paper” at the conference, he comprehensively interpreted the U.S. UL Green Guard[Gold Level]from multiple dimensions such as the sources and hazards of harmful substances, evaluation paths of harmful substances, and olfactory comfort. The certification standards and difficulty of passing the four major certifications, European Eurofins IAC[Gold Level]German GEV[EC1PLUS]and Finnish RTS[M1 Level]make every Meichao person not only remember the names of the four major certifications, but also keep them in mind. Learn about the tremendous efforts and efforts that Meichao has made to pass these certifications.
Subsequently, Zhang Ming, the regional sales manager of the Southwest Region, Guo Zilong, the technical service engineer of the Northwest Region, and Zhu Fangrui, the regional sales manager of the Southwest Region, respectively discussed the applications of the national unified market and dealer grading, and the conference: brand-empowering sharp blades, waterproof double Three topics were shared: the gains and challenges of the construction package promotion project. By summarizing and analyzing the experience in actual work, a set of cases were formed for reference by the participants.
At the end of the conference, Zhang Jingfu, chairman and president of Meichao Group, gave a concluding speech on this national market conference, which really pushed the conference to a climax. As a digital pioneer in the home decoration industry, Meichao has always been actively and firmly improving the construction of the digital ecosystem. In 2023 alone, Meichao has signed strategic cooperation with Thermo Fisher LIMS, Siemens MES&IIOT, ABB DCS, Manhattan, etc. Agreement, and completed the contract with Dassault Systèmes in March 2024. When talking about Meichao’s digital construction, Mr. Zhang said, “We are fortunate to catch up with a great digital era, and we must open our hands to embrace this era. Embrace says It is relatively simple to start, but at the actual operation level, it requires huge investment and determination.” Mr. Zhang said that Meichao will build an unmanned mortar manufacturing workshop in the industry and realize a true sense of mortar manufacturing through a set of automation systems. ‘Lighthouse factory’ and ‘black light factory’ where no one produces. In terms of channel intensive cultivation and brand empowerment, Mr. Zhang pointed out that it is necessary to strengthen the construction of two teams, namely the dealer team and the sales team. He emphasized: “Meichao must do a solid job in channel intensive cultivation and down-to-earth We will do a good job in brand empowerment and hedge against the pressure of the economic downturn in 2024 through team efforts.” In the past, it was often said that “the aroma of wine is not afraid of deep alleys”, but Mr. Zhang believes that that era has become a thing of the past. Nowadays, “the aroma of wine is not afraid of deep alleys”. Therefore, the brand value of Meichao must be conveyed through Meichao stories and communication. Shape Meichao’s brand goodwill.
The two-day 2024 Meichao Group National Market Conference came to an end in a heated atmosphere. With the corporate mission of “escort health, help environmental protection, and add color to the nation”, the country’s sales elites have already done a good job Full preparation. As Zhang Jingfu, chairman and president of Meichao Group, emphasized at the end of the conference, “Mechao has sounded the charge of brand empowerment. We must convey the brand positioning and delivery of ‘environmental protection home guardian’ to more people. The brand value of ‘Quality transcends the ordinary, environmental protection synchronizes with the world’.”
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