China Merchants Bank Tianjin Branch actively carries out the 2023 “Financial Consumer Rights Protection Publicity Month” activity
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September 26, 2023, China Merchants Bank Tianjin BranchbyWith the theme of “Gathering Financial Power to Create a Better Life”,Actively carry out the “Five Entry” activities of the financial consumer rights protection publicity month. Many outlets have entered business districts, schools, enterprises, communities, and rural areas to carry out financial consumer education and publicity work.It aims to improve consumers’ financial literacy, enhance financial security awareness, and promote a fair and orderly market. During the event, China Merchants Bank Tianjin Branch used various online and offline channels to popularize financial knowledge, spread positive financial energy, prevent illegal financial activities, and enhance financial security awareness. The publicity activities focus on three key groups: elderly customers, college students and new citizens. Special publicity courses and promotional materials are produced based on the financial needs and characteristics of these groups to help them better understand and master financial knowledge and enhance financial risk prevention. awareness and financial literacy.
1. Serving Jincheng’s businesses for good and promoting financial promotion to “enter the business district”
China Merchants Bank Tianjin Branch participatedTianjin Supervision Bureau of the State Financial Supervision and Administration BureauheldIn 2023, “Financial Consumer Rights Protection Education and Publicity Month” Tianjin Heping Road Business Center concentrated educational and publicity activities.The self-written and self-performed allegro program “Consumer Protection Watch Tianjin Recruitment” promotes the importance of information security to financial consumers through storytelling. The program is very Tianjin-specific, lively and interesting, and won unanimous praise from the audience present.During the on-site activities, financial promotional brochures were distributed to the majority of financial consumers, and financial knowledge was promoted to the masses through real cases such as “Beware of AI Fraud, Seeing May Not Be Believing”, and enhancedown financial security awareness.The peripheral promotion of China Merchants Bank’s consumer rights protection cartoon character “Zhao Xiaobao” accompanies consumers in the business district throughout the process, adding to the fun of the promotion.At the same time, the Tianjin Credit Card Center also cooperated with Tianjin Credit Card Center to carry out financial publicity activities in the Heping Joy City Commercial District, opening a special area for the “Financial Consumer Rights Protection Publicity Month” event, and setting up financial knowledge and “case-based insurance” themed exhibition areas to expand the scope of publicity. , obtainedgoodGood publicity effect.
2. Pay attention to young people and bring financial knowledge to campus
China Merchants Bank Tianjin Branch went to many universities to conduct financial lectures on “Protecting Personal Information and Preventing Internet Frauds” during the semester and campus recruitment season. “Two Cards”, “Anti-Fraud Starts Around You” and “Don’t Bear Youth Debt for Campus Loans”, tell college students about cases and financial knowledge that happened around them in various aspects, carry out on-site interaction and question-answering activities, and promote anti-fraud peripherals The gifts became the highlight of the promotional activities and were distributed to students who actively participated in the interaction, establishing a good cooperative relationship with the school.
3. Help rural revitalization and financial propaganda “enter the countryside”
Wuqing Sub-branch and Jizhou Sub-branch respectively went to Dongdatun Village, Yuyang Town, Jizhou and Xiawuqi Village, Wuqing District to carry out the financial publicity activity of “Going to the Rural Areas to Go to the Market”, and carried out financial publicity work in the lively market atmosphere of the village. , using real stories and simple and plain expressions, starting from basic financial knowledge that is close to the needs of the people, popularizing financial knowledge such as “Beware of illegal fund-raising to avoid property losses” to help rural revitalization.
4. Entering “one old and one young”, financial knowledge “enters the community”
A number of branches within the Tianjin Branch of China Merchants Bank carried out “entering the community” publicity activities. They went into the community to carry out payment safety and anti-fraud publicity around “one old and one young”, changed the traditional lecture method, and played anti-fraud cartoons and “consumer protection” on-site. “Kanjinzhao” allegro programs, etc., carry out publicity and education in a novel and easy-to-accept form. Promote to the elderly and young people that they must rationally safeguard their rights and interests through formal channels and in accordance with the law, and be wary of illegal “agency rights protection” traps and other content.
5. Fulfill the mission of finance for the people, and promote financial promotion “into enterprises”
Many branches have visited enterprises to carry out publicity activities to popularize financial knowledge, explain financial laws and regulations, illegal fund-raising and telecommunications fraud cases to enterprise employees, and carry out financial education activities for new citizens and migrant workers to improve new citizens and enterprise employees’ risk prevention and Awareness of self-protection, understanding the relevant provisions of laws and regulations, and avoiding losses. On the publicity day, some branches went into the hospital to open a financial publicity area to carry out financial education and publicity to medical workers. They distributed publicity leaflets to doctors and patients present, and gave drinks and promotional gifts to listen to consumers’ voices and understand their demands. , actively fulfill social responsibilities.
During the promotional event, China Merchants Bank Tianjin BranchCarry out diversified activities targeting different consumers,The publicity effect of the event is obviouswrite,Fully fulfill the main responsibility of consumer education and solidlyPromote the in-depth development of the protection of financial consumers’ rights and interests, and effectivelyMake financial consumer rights protection education and publicity work distinctive and effective.
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