Dedeman returns to Uzbekistan with 3 hotels

The brand, which has entered into a comprehensive cooperation with Zarafshan Golden Group, will respond to the increasingly diversified high-end accommodation expectations in the country with its new investments. The signatures for Dedeman Tashkent, Zarafshan Managed By Dedeman and Rest&More by Dedeman Navoi Uzbekistan, which will each serve under a different Dedeman brand in the Tashkent and Navoi regions, were signed in Istanbul the other day.

TARGET TO REACH 10 COUNTRIES

Dedeman Tashkent, located in Tashkent, the capital of Uzbekistan, will open its doors to guests in July 2024. Zarafshan Managed By Dedeman and Rest & More By Dedeman Navoi Uzbekistan, which will be opened in Navoi, will also open their doors in May this year.

Dedeman, which added new links to its overseas portfolio with investments in Kazakhstan Almaty and Azerbaijan Baku in 2024, will increase the number of hotels abroad to 7 as of July 2024, with the investments whose signature processes have been completed, in addition to this new venture in Uzbekistan. Today, Dedeman provides service with 9 main brands, a total of 61 hotels, 29 open to service, 21 signed and 11 at the signing stage, and 1,700 employees; It aims to increase the number of countries it serves to 10 by the end of 2025.

NUMBER OF HOTELS INCREASED BY 70% IN 2 YEARS

Ergün Demiray, Chairman of Dedeman Hotels & Resorts International, said: “We managed to increase the number of our hotels by 70 percent in the last 2 years and achieve 55 percent financial efficiency in 2023.” Expressing that they aim to make every place where their brands are located a separate attraction destination, Demiray said, “To be the most preferred brand in our sector for our investors, employees and guests; “We are determined to ‘be everyone’s Dedeman’,” he said.