“Extreme Audiovisual? Strong Empowerment” The 11th China Internet Audiovisual Conference opens in Chengdu
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On March 28, the 11th China Internet Audiovisual Conference was held in Chengdu. Hu Heping, deputy director of the Central Propaganda Department in charge of daily work; Cao Shumin, deputy director of the Central Propaganda Department, director of the State Administration of Radio and Television and party secretary; Wang Xiaohui, secretary of the Sichuan Provincial Party Committee and director of the Standing Committee of the Provincial People’s Representatives; deputy secretary of the Sichuan Provincial Party Committee and governor Huang Qiang, member of the Standing Committee of the National Committee of the Chinese People’s Political Consultative Conference, deputy director of the Culture, History and Learning Committee, and Nie Chenxi, president of the China Network Audiovisual Association, attended the opening ceremony of the conference. Hu Heping, Cao Shumin, Huang Qiang, Deputy Director of the Central Committee Niu Yibing, Deputy Secretary of the Chengdu Municipal Party Committee and Mayor Wang Fengchao and others delivered speeches respectively. Yang Guorui, deputy director of the State Administration of Radio and Television and member of the Party Leadership Group, presided over the opening ceremony.
At the opening ceremony, the launching ceremony of “Audiovisual China Global Broadcast”, the launching ceremony of “Traveling with Micro-Short Plays” cultural tourism-radio and television cooperation, and the launching ceremony of the joint declaration of “creating high-quality products and writing new chapters” in the online audiovisual industry were held. At the same time, guests were invited to give speeches on “the two-way rush between literature and online audio-visual services”, “Chinese-style modernization of intelligent online audio-visual services”, and “philosophical logic and innovative applications of AI short videos”.
Driven by the joint efforts of the State Administration of Radio and Television and the Sichuan Provincial Party Committee and Government, the China Online Audiovisual Conference has been successfully held for ten times, becoming a “monitor” to showcase the development results of the industry and a “vane” leading the direction of the industry. With the theme of “Extreme Audiovisual and Strong Empowerment”, this conference is based on the positioning of creating an “authoritative release platform, achievement display platform, industry empowerment platform, and public sharing platform”, focusing on strengthening mainstream public opinion, deepening the cultivation of high-quality content, and strengthening technological empowerment. Setting topics such as energy, deepening industry governance, and strengthening international communication. While holding the opening ceremony, main forum, technology and quality program exhibition, nearly 40 theme forums and release activities, 45 citizen experience activities and 50 screening points were carried out The screening activities highlight “authoritativeness, leadership, and internationality”, focus on the application of new technologies and interactive participation, and better demonstrate the “popular, famous, and lively” style of the conference. This conference attracted more than 2,000 industry companies and institutions and more than 10,000 guests, promoting in-depth exchanges and cooperation among all parties in the industry.
The “China Online Audiovisual Development Research Report (2024)” released by the conference shows that as of December 2023, the number of online audiovisual users is 1.074 billion, the average daily usage time of short videos is 151 minutes, and the online audiovisual market size exceeds 1.15 trillion, and enterprises There are more than 660,000 short video accounts on the entire network, with a total number of 1.55 billion and more than 15 million professional anchors. In 2023, long-form video works with main themes will be played 51.534 billion times. The management of TV “matryoshka” charging and complex operations has achieved remarkable results, the user experience has been greatly improved, and the user satisfaction rate has reached 90%.
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