Guo Jixiang is listed in Forbes for the first time!Won awards such as “2024 Big Consumer Value Enterprise of the Year”
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On March 8, Forbes China joined hands with PricewaterhouseCoopers, Sullivan, and the China Big Consumption CXO Innovation Center to hold the “2024 China Big Consumption Annual Ceremony” in Shanghai. In order to commend the companies, institutions and individuals who have made outstanding contributions in the field of China’s big consumption, this ceremony released the results of the “2024 Forbes China’s Big Consumption Annual Selection”.
As one of the fastest-growing liquor companies in 2023, Guojixiang Holding Group was awarded Forbes’s “2024 Big Consumption Enterprise of the Year” for its outstanding innovation capabilities and stable management capabilities in the field of liquor consumption over the past year; Guojixiang Holding Group Li Xiaochun, vice chairman and president of Jixiang Holding Group, was awarded Forbes’ “2024 Big Consumption Leader of the Year” for his outstanding leadership, business capabilities and strategic vision; Guojixiang, as a cutting-edge sauce wine, was awarded Commented on Forbes’ “2024 Big Consumer Annual Influential Products”.
Guojixiang Holding Group was named by Forbes
“2024 Big Consumer Value Enterprise of the Year”
Guojixiang Holding Group Board of Directors
Vice Chairman and President Li Xiaochun was named by Forbes
“2024 Big Consumption Leader of the Year”
Guojixiang was named by Forbes
“2024 Big Consumer Annual Influential Products”
It is reported that the “2024 China Big Consumption Annual Ceremony and 2024 Forbes China Big Consumption Annual Selection”, as an authoritative industry event, has top influence in the domestic big consumption field. This is the first time that Guojixiang has been listed in Forbes, and it has won awards on the same stage as Mengniu Dairy, Tsingtao Beer, Shuanghui, Fila, Yadi and other domestic first-line brands from all walks of life. It not only reflects Forbes’ recognition of Guojixiang’s innovative strength and industry influence, but also It is also a testament to the strength of Guojixiang, as a “rookie” in the industry, that it has made great progress in China’s large liquor consumption market in the past year.
In addition, President Li Xiaochun, as one of the company representatives named Forbes’ “2024 Big Consumption Leader of the Year”, was also invited to give a keynote speech at this ceremony with the theme of “New Consumption Trends and the Logic of National Auspiciousness”. He pointed out that consumption is the only purpose of all production. With the rapid development of productivity, a zero-marginal cost society based on information interconnection, energy interconnection, intelligent manufacturing interconnection, and logistics interconnection will promote the reconstruction of productivity and consumption power. Guojixiang has a keen insight into the changes in new consumption trends, and based on the principle of uninterrupted optimized distribution, it took the lead in launching marketing innovation from “Jiangjiu Industry+”, using digital, intelligent and sharing technology to “consumption” Based on the logic of “demand + market circulation + value distribution”, a benign ecological system that can effectively solve the problems of “affordable” and “still want to buy” for consumers in the current new economic environment is constructed, that is, the “Guojixiang New Consumption Ecosystem” .
At the same time, as one of the most interesting business innovations in China’s liquor consumption market in 2023, the “Guojixiang New Consumer Ecosystem” has fully opened up the “offline + offline” through the “Memorial Jixiang” points mall and Guojixiang digital direct stores. The new consumption chain with the deep integration of “Shang + Ji Dui” has constructed its own “marketing highway” and is also empowering the development of more small and medium-sized brands in the liquor industry with new thinking, new models, and new ecology.
For example, Guojixiang strategically acquired “Wujiu”, one of the representative brands of Beipai Maotai-flavor wine, and fully empowered “Wujiu” with a new business model, marketing policy and consumption benefits, effectively activating the regional presence of this old brand. The existing users in the market will help them open the door to “new consumption”, achieve brand breakthrough and value enhancement in the downward cycle of the liquor industry, and usher in the second growth curve. In addition, Guojixiang is also actively exploring in-depth cooperation with more small and medium-sized liquor brands, using innovative marketing models and a strategic development path to create “China’s largest multi-baijiu brand production control ecological operator” to help China’s large liquor consumption market Prosperity.
Facing the surging spring tide of China’s large consumer market in the future, Guojixiang will continue to be at the forefront after being listed on Forbes, seize this important market opportunity, and continue to deploy the three major sectors of production, finance, and consumption. Comprehensively improve the value core capabilities of the channel chain and inject more power into the innovative development of China’s liquor industry and the continued recovery of the liquor consumer market.
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