Haidong’s green industry has been “green” in the past ten years-Times Finance-Northern Network

Clear water and green banks, beautiful ecology; green industry, revitalizing the countryside; strolling in Chaoyangshan Park, walking in Hehuang New District, running freely in the National Fitness Center of Huzhu County… In ten years, Haidong City will forge ahead, Striving to be the first to work hard, striving to promote the construction of a new socialist modernized Haidong with mountains and rivers on the Qinghai-Tibet Plateau, ecological greenness, livability, innovation and vitality, and urban and rural integration, and started a new journey towards the second centenary goal.

In order to commemorate the 10th anniversary of Haidong’s land withdrawal and the establishment of the city, and the 70th anniversary of the establishment of Tianyoude Highland Barley Wine Factory, summarize the development achievements of Haidong City in the past 10 years and Tianyoude Highland Barley Wine Factory in the past 70 years, and look forward to the high-quality highland barley wine industry in the future The development blueprint, the development of highland barley industry in Haidong in the past ten years and the 70th anniversary report meeting of Tianyoude highland barley wine factory will be held on February 10 at Tianyoude Hotel in Huzhu County, Haidong City. , The achievement report meeting aims to promote the orderly, healthy and high-quality development of the highland barley wine industry, and contribute to the city’s “two green” brand building.

Contribute to God’s blessing

The Qinghai-Tibet Plateau is known as the “roof of the world and the third pole of the earth”. Huzhu County, Haidong City, Qinghai Province, has no severe cold in winter, no hot summer in summer, and a natural ecological balance. It is a blessed place for winemaking. In the sixth year of Hongwu in the Ming Dynasty (AD 1373), Sanmu De, the grandson of Jiutianbao, inherited the ancestral business, purchased 12 wine-making workshops and 8 wine cellars, and named his wine-making workshop “Tianyoude Wine Workshop”. After hundreds of years of development and inheritance, in the period of the Republic of China, Tianyoude Winery has become a famous winemaking workshop in Northwest China. There has always been a good story in the local area that “the tourists get drunk ten miles after the altar is opened, and the wine is fragrant all the way for a thousand miles”. After years of precipitation, time-honored brewing workshops such as Tianyoude, Yongqinghe and Shiyide have gradually formed.

In 1952, the People’s Government of Huzhu County, Qinghai Province integrated eight local winemaking workshops to form a state-owned Huzhu Winery. In 2005, the company carried out the reform of the operating system, and the state-owned mutual aid winery was transformed into a private enterprise. In 2011, it was listed on the Shenzhen Stock Exchange and became one of the listed companies in the liquor industry. Coinciding with the golden decade of development in the liquor industry, Tianyoude Highland Barley Wine has increased its market share year by year and has become a well-known leading enterprise of highland barley wine in the country, known as “the source of Chinese highland barley wine.”

Highland barley wine has been a special product in the Qinghai-Tibet region since ancient times. Through the production and sales of barley wine, Tianyoude Highland Barley Wine Company has effectively improved the industrial added value of highland barley crops and achieved good economic benefits. From 2005 to 2021, the average growth rate of the company’s annual operating income is 18.5%. Since its listing in 2011, the cumulative tax payment amounted to 4.3 billion yuan. At present, with Tianyoude highland barley wine as the core, a whole industrial chain has been built from highland barley planting to highland barley purchase, to highland barley wine making and recycling of distiller’s grains. This chain not only creates economic benefits, but also realizes green and sustainable development.

High standards and strict requirements for 70 years, as always

Since its establishment 70 years ago, Tianyoude Highland Barley Wine has always insisted on putting quality first and brewing high-quality highland barley wine. Not as long as it is highland barley, it can be used to make wine. Only high-quality highland barley that has been screened through layers can enter Tianyoude Highland Barley Winery to brew high-quality highland barley wine. The national standard of “Huzhu Highland Barley Wine Geographical Indication Protection Products” clearly states: “The highland barley raw materials come from the pollution-free areas of the Qinghai-Tibet Plateau, which meets the requirements of the national standard.”

At Tianyoude Highland Barley Winery, a bottle of wine needs to go through a total of 2011 inspection procedures after raw grain planting, warehousing, Daqu production, brewing process, storage process, and packaging process. Tianyoude highland barley wine has successfully obtained TTB certification, which also means that Tianyoude highland barley wine has obtained the admission ticket to enter the international market. Only by adhering to the super high level of brewing skills can the enterprise be strong and prosperous.

The Testing Center of Tianyoude Highland Barley Wine Company was accredited by CNAS National Laboratory on June 20, 2016 (Certificate No. L8508). The testing center has more than 20 sets of precision analysis instruments worth more than 20 million yuan, including gas chromatography, high performance liquid chromatography, liquid chromatography-mass spectrometer, gas spectrometry spectrometer, atomic absorption spectrophotometer, double-beam ultraviolet-visible spectrophotometer, etc. , mainly responsible for the quality control of the company’s whole process of highland barley wine production from raw grain planting, raw and auxiliary material inspection, brewing process control, new product development, finished product inspection, food safety analysis, etc. It is the most complete and most advanced enterprise testing facility in Northwest China one of the centers.

On July 17, 2019, the China Highland Barley Wine Research Institute, jointly sponsored by the China Wine Industry Association, Beijing Technology and Business University, China Food and Fermentation Industry Research Institute, Jiangnan University, and Tianyoude Highland Barley Wine Company, was established in Qinghai Huzhu. The China Highland Barley Wine Research Institute will still give full play to the advantages of the combination of government, production, learning and research, in order to promote the establishment and improvement of highland barley wine scientific research and standard systems, build a training platform for western wine-making talents, and comprehensively enhance the scientific research value, cultural value, and cultural value of highland barley wine. Brand value will play a greater role in the technological progress and diversified development of Chinese liquor.

The construction of Tianyoude in four places is in action

In August 2016, the concept of “Qinghai’s greatest value lies in the ecology, the greatest responsibility lies in the ecology, and the greatest potential lies in the ecology” resounded throughout Qinghai; in June 2021, “We must combine Qinghai’s advantages and resources to implement the innovation-driven development strategy , to speed up the construction of the Salt Lake Industrial Base, to create a national clean energy industry highland, an international eco-tourism destination, a green and organic agricultural and livestock product export place, to build a green and low-carbon circular development economic system, and to build a modern economic system that reflects local characteristics. vividly. As a leading enterprise in the highland barley wine industry, Tianyoude highland barley wine has always kept in mind, constantly exerted its own advantages, deeply practiced corporate social responsibility, and embarked on a fast track of high-quality development.

Tianyoude Highland Barley Wine Company actively explores, combines the requirements of “Made in China 2025” to comprehensively implement green manufacturing, firmly establishes the development concept of “innovation, coordination, green, openness, and sharing”, and actively responds to the national “carbon peak, carbon neutral” Target. The company has established strict standards for energy use, energy management, manufacturing, sewage discharge, water resources management and other links.

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