Kuafu Fried Skewers launches 300 million “Union Homesick” plan to allow entrepreneurs to open stores at lower cost

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Nowadays, the category of fried skewers has been developed. In the era of accelerated fried skewers and catering chain development, it is also time for more and more franchisees to choose to split and open multiple stores. Therefore, one of the most important policies this year is, It is to support old franchisees to undergo fission and open more stores. Several eight-store and ten-store franchisees told me that they will open at least 10-20 more stores this year. This is a very critical development goal for us.

In 2023, Kuafu completed Series B financing. So far, Kuafu has raised a total of 500 million yuan. Many media friends today said that your financing is more than that of the chip industry.

Let me borrow someone else’s words, “China’s chips are as backward as catering.” But what we are more interested in is that there are more righteous brands speaking out for the industry, including the “Milk Tea Five Little Dragons” who we have seen. Everyone has seen the future of franchise chains, and everyone has seen the possibility of building a brand with integrity and good intentions, allowing all friends who want to start a business to see the possibility of starting a business with a reliable brand. Therefore, Kuafu also hopes to use this method to give some positive energy to this industry.

Everyone has a dream, including myself. I hope Kuafu can be like McDonald’s and represent Chinese brands by opening stores around the world. Facing the current environment, more and more people are choosing to join a reliable brand to start a business. This is an important channel for many young people to start their own businesses. Many of Kuafu’s franchisees have opened many new tea shops, as well as those who are new to entrepreneurship and those who have encountered bottlenecks in their career development, so we carry responsibilities on our shoulders.

From being a dreamer to joining a reliable brand, it has become a shortcut for many people to realize their dreams, so we put forward the concept of “Union Homesick” and officially released a 300 million “Union Homesick” subsidy support plan. When we were financing before, I said that we don’t need money anymore. What we need is resources and industry. What we need more is more resources to develop this industry and this category, and then add value to the fried skewers category. A fire, this is a very important mission for us.

Among the 300 million yuan plan, one is a 100 million yuan franchise subsidy. This year we will target new and old franchisees, especially the old franchisees, to provide large-scale subsidies. We hope to allow franchisees to do so at a lower price. cost to replicate what has already been achieved.

One of the various subsidies that Kuafu has been providing is takeaway operations, which is “zero cost” to franchisees. In 2023, this item alone will provide subsidies of more than 20 million. There is also “zero cost” for full cold chain and store-side delivery.

In addition, this year, Kuafu’s brand marketing budget is 200 million. In the past, Kuafu focused more on products, models, and digitalization rather than marketing. In 2024, we plan to follow all the strategies through explosive product marketing, explosive store marketing, and explosive city marketing. Franchisees work together to push the brand’s potential to a climax.

In the sixth year of Kuafu’s trip, we are still a catering primary school student. After the press conference, what Kuafu has to do remains the same, which is to make every product well, be worthy of every trust, and enable every franchisee to make money. My vision in choosing the brand Kuafu is that Kuafu will chase the sun for thousands of miles and Kuafu fried skewers will last forever.

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