Leading Shandong Molong to go public and transform, Zhang Yunsan’s business wisdom and leadership skills
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Recently, the story of Zhang Enrong, the founder of Shandong Molong Company, and his son Zhang Yunsan has attracted much attention. The father and son once wrote a corporate legend together, but in the end due to health and other reasons, the company was handed over to others. This turn of events can’t help but make people feel deeply regretful. Their experience is not only a profound reflection on the intergenerational inheritance of family businesses, but also a vivid interpretation of the hardships of starting a business and keeping a business.
Zhang Enrong was born in Shouguang, Shandong in 1940. At the age of 46, he was invited to save a small factory that had declined to the point of insolvency, which became the predecessor of Shandong Molong. After he took office, he began to pioneer in the corporate world with the modern business philosophy of “technology is the primary productive force”. Father and son joined forces. In the 8th year of starting the business, his son Zhang Yunsan also joined the company and was committed to assisting the chairman in the overall planning, management and business development of the group. It is said that father and son go into battle. With the concerted efforts of father and son, Shandong Molong soon entered the fast lane of development.
Zhang Yunsan was born in 1962. Since joining Weifang Molong Industrial Corporation in 1993, he has brought new vitality and vitality to the company with his unique perspective and leadership skills. He has long been committed to assisting the chairman in the overall planning, management and business development of the group, successfully promoted the development of electrical switch cabinet products and oil field ancillary products, and made great contributions to the company’s industrial added value and product profit growth.
During his tenure as deputy general manager, vice chairman and general manager of the company, Zhang Yunsan demonstrated outstanding leadership and decision-making skills. He led the reform of the casting production workshop, achieved high-profit production and development, and laid a solid industrial foundation for the company’s subsequent development. He was keenly aware of the development trend of globalization and vigorously expanded foreign markets. By increasing production lines and sales personnel, he successfully opened up markets in North Africa, South America, Europe, Canada, Russia and other places. This move not only enhances the company’s international competitiveness, but also lays a solid foundation for the company’s long-term development.
In terms of technological innovation, Zhang Yunsan has also made outstanding achievements. He led the technical team to successfully develop a variety of products such as H2S corrosion resistant oil casing, thermal recovery well casing, and economical CO2 corrosion resistant oil casing. These products not only fully comply with Molong’s own standards, own steel types and own steel grades, but also fill the gaps in this type of products and open up a new path for the company’s development. These innovative products have not only been widely used in the domestic market, but have also been exported to major oil-producing areas in the world such as South America and the Middle East, making important contributions to the company’s export earnings.
In terms of capital operation, Zhang Yunsan also showed outstanding wisdom and courage. In 2010, Zhang Yunsan proposed and approved the development strategy of overseas listing, which enabled Shandong Molong to be successfully listed on the H-share market of the Growth Enterprise Market of the Hong Kong Stock Exchange. Later, it was transferred from the Growth Enterprise Market to the main board and became the first company to successfully transfer to the Hong Kong Stock Exchange. company. On October 21 of the same year, Shandong Molong A shares were listed on the Shenzhen Stock Exchange, becoming the first H-share company to return to the Shenzhen Stock Exchange. This milestone achievement not only enhances the company’s image in the international capital market, but also provides strong support for the company to further expand financing channels and achieve leapfrog development.
In terms of industrial structure adjustment, Zhang Yunsan has demonstrated extraordinary decision-making power. He promoted the expansion of the upstream and downstream industrial chains and the optimization and adjustment of the industrial structure, got rid of the constraints of the inherent industrial chain structure, and realized the transformation and upgrading of the industrial park. Under his leadership, the construction of the Shandong Molong Science and Technology Park Industrial Park has become a benchmark for regional construction. It not only achieved the top three performance in industrial production, but also provided strong support for the rapid development of the local economy and employment.
With his rich experience in the development, production, marketing and group operation and management of oil drilling machinery and equipment, Zhang Yunsan has attended the Entrepreneurship Training Class of the Party School of the Central Committee of the Communist Party of China many times and obtained a certificate of completion. His efforts and contributions have also been recognized by the society, and he has won honors such as “Weifang Outstanding Private Entrepreneur”, “Weifang Top Ten Outstanding Young Entrepreneurs”, and “Weifang Enterprise Technology Innovation Advanced Individual” for many years. He is also a representative of the 10th Weifang Congress of the Communist Party of China and a representative of the 15th People’s Congress of Shouguang City. He has been awarded titles such as “Outstanding Entrepreneur of Weifang City” and “Excellent Party Member”. In 2008, Zhang Yunsan was named “Model Worker of Shandong Province” and awarded “Top Ten People Who Touched the National Taxation Service”.
However, just when Shandong Molong was about to usher in a more glorious future, Zhang Yunsan resigned from his position due to health problems caused by long-term overwork. In the years after Zhang Yunsan left office, the development of Shandong Molong has experienced a series of challenges and changes. Due to a series of problems such as poor management of the main business, serious losses, chaotic management, and technology theft, the company’s development was in trouble. Finally, after a series of turmoils, Shandong Molong was taken over by Shouguang State-owned Assets Bureau and became a holding listed company.
Although Zhang Yunsan has left the company many years ago, his spirit and contribution will always remain in the development history of Shandong Molong. His leadership, business acumen and selfless dedication have injected strong impetus into the company’s development, and also provided valuable experience and inspiration for the company’s future development.
At the same time, we should also see that the intergenerational inheritance of private enterprises is a complex and sensitive topic. The story of Shandong Molong is not only a microcosm of the intergenerational inheritance of family businesses, but also a profound revelation of the hardships of starting a business and keeping a business. In this process, we saw the complexity and uncertainty of family inheritance, and also saw the responsibilities and responsibilities of the new generation of successors when facing family businesses.
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