Mobile Internet users exceeded 1.091 billion, and the “.mobile phone” domain name helped enterprises gain wide coverage
[ad_1]
Recently, the China Internet Network Information Center (CNNIC) released the 53rd “Statistical Report on China’s Internet Development” (hereinafter referred to as the “Report”) in Beijing. The “Report” shows that as of December 2023, the number of Internet users in my country has reached 1.092 billion, and the Internet penetration rate has reached 77.5%; among them, the number of mobile Internet users has reached 1.091 billion, an increase of 25.62 million from December 2022, and the proportion of Internet users who use mobile phones to access the Internet Reaching 99.9%.
The “Report” further shows that the proportions of using desktop computers, laptops, TVs and tablets to access the Internet are 33.9%, 30.3%, 22.5% and 26.6% respectively, all “far behind” the 99.9% who use mobile phones to access the Internet. In recent years, the mobile Internet has profoundly changed our work and lifestyle, and is constantly restructuring business models.
What connects enterprises and consumers are various mobile applications such as WeChat, Weibo, Douyin, and Xiaohongshu. According to statistics from the “Report”, the number of APPs on the shelves has reached 2.61 million and the number of mini programs exceeds 7 million. However, the number of corporate websites has shown a steady but declining trend. Various mobile applications have long replaced websites and become the main tool for enterprises to obtain public domain traffic and build private domain traffic. “Two WeChat and one TikTok” have become standard for many enterprises, and even build new media matrices to cover more users.
Enterprises’ mobile Internet marketing is not a simple “subtraction”. If there are too many mobile applications, it is difficult to effectively promote them, and if there are too few, there will be insufficient coverage. In this regard, the global Chinese top-level domain “.mobile phone”, authorized by ICANN and approved by the Ministry of Industry and Information Technology, has innovatively researched and developed the traditional application model of “domain name + website”, directly accessing the enterprise’s “.mobile phone” domain name in the browser, and parsing the direct It is not the company’s website, but an H5 navigation page that brings together the company’s WeChat, Weibo, Douyin, Xiaohongshu and other mobile applications. The company promotes it uniformly, the applications are presented uniformly, and the users view it uniformly. It is a two-way “burden reduction” and is efficient. connect.
The fragmentation of the mobile Internet has led to increasingly scarce user attention. It has become increasingly difficult for brands to be quickly recognized and remembered by users in the digital world where information is exploding. Compared with unrecognizable QR codes and English domain names that are inconvenient to remember, the pure Chinese attributes of Chinese domain names represented by “.mobile phone” can be better consistent with the company name/brand name/trade name and are more consistent with the company name/brand name/trade name. The language habits of Chinese users make it easier for users to recognize and remember, and lower the access spelling threshold, thereby improving brand recognition, popularity and reach.
As the logo and entrance of a company on the Internet, Chinese domain names are an important window for telling brand stories to Chinese users. As the world’s second economy and the country with the largest number of Internet users, more and more domestic and foreign brands have begun to register and activate Chinese domain names such as “Swarovski.Mobile” and “Yonghegong.Mobile” to localize their brands to Chinese users. publicity. According to the 25th “Global Domain Name Development Statistical Report” released by ZDNS, as of the end of the second quarter of 2023, among the 97 IDN gTLDs (multilingual general top-level domains) around the world, there are 57 Chinese suffixes, accounting for 58.7%, and There are 9 Chinese domain names in the top 10, leading the world.
China’s full-featured access to the Internet was late, but the development of mobile Internet has achieved equal or even lead. Chinese domain names, which were born relatively late, also maintain a leading position in global multi-lingual domain names, building a solid network for building a network power and digital China. foundation. With the in-depth development of the mobile Internet and the continuous advancement of digital transformation, Chinese domain names will escort enterprises to achieve digital, networked, and intelligent development.
[ad_2]
Source link