PICC Life Insurance launches 2024 “3?15” financial consumer rights protection education and publicity campaign
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The slogan for the comprehensive launch of PICC Life Insurance is
“Financial consumer protection is by your side to protect your rights and prevent risks”
“3·15” Protection of Financial Consumer Rights and Interests
Educational promotion activities
Activity time:March 11, 2024 – March 17, 2024
activity theme:Adhere to the people-centered value orientation, with the purpose of improving consumers’ financial literacy and financial security awareness, and enhancing their awareness and ability to safeguard rights in accordance with the law, publicize financial policies, warn financial risks, advocate rational investment concepts, promote the construction of industry integrity culture, and enhance The convenience, availability and sense of gain of financial services for the people.
Activities:PICC Life is customer-centric and comprehensively uses diversified publicity forms and channels to carry out a series of publicity and education in branches across the country to effectively enhance consumers’ financial literacy and risk prevention awareness.
Introduction to PICC Life’s 3.15 activities
1. Popularize the eight basic rights of financial consumers and enhance consumers’ awareness of rights protection
Senior executives of the company’s institutions at all levels have taken the lead in setting an example and taking the lead in promoting policies, knowledge and services to help consumers learn, understand and use finance, and better protect their own rights and interests.
The “Consumer Protection Theme Day” launches a variety of activities such as popular science knowledge and quiz games, and sincerely invites consumers to actively participate in the event to easily gain knowledge, learn about risks in a fun way, and win gifts through interaction.
2. Strengthen the “three appropriate” principles and guide consumers to consume scientifically and rationally
Strictly implement the “three appropriate” working principles and specific requirements, enhance the service capabilities of each business link, and better safeguard the legitimate rights and interests of consumers.
It provides multiple forms of reminders about investment misunderstandings, financial fraud, illegal professional agency and other consumption risks, and is easy to understand, remember and prevent.
3. Promote the diversified resolution mechanism for financial disputes and enhance consumers’ ability to safeguard their rights according to law.
Strengthen the study of the “Maple Bridge Experience” in the new era, establish a diversified resolution mechanism for financial disputes, and effectively solve the practical problems of insurance consumers.
“Heart-warming service does practical things”, providing efficient and heart-warming solutions around the “key little things” that consumers care about, and improving service satisfaction.
4. Adhere to honesty and trustworthiness, and jointly build a harmonious and healthy financial consumption environment
Go into rural areas, communities, campuses, enterprises, and business districts, get closer to consumers, convey the concept of honest consumption, and work together to build a harmonious financial consumption environment.
Collect and promote the “integrity cases” of PICC Life Insurance, learn from the implementation and never relax, and operate with integrity to promote harmony.
5. Continue to optimize consumer protection services and experience, and show a new look of consumer protection work
Released the 2023 Consumer Rights Protection Work Annual Report of PICC Life Insurance, writing a new chapter in consumer protection services.
The “Consumer Protection Zone” at the counter has been renovated to create a regular offline education and publicity base to continue to popularize knowledge, enhance awareness and improve literacy among consumers.
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