The brand strength of Walaida was once again recognized and shortlisted for the “2024 Top 100 Chinese Catering Franchise Brands” list
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Recently, the “2024 Top 100 Chinese Catering Franchise Brands” list released by the China Chain Store and Franchise Association and Meituan was announced. The pioneering brand of Bullfrog Food, Falaida, was successfully shortlisted, and its brand strength was once again recognized.
This list is based on Meituan’s big data and evaluates franchise brands in six major catering categories from three dimensions: brand strength, franchise store operations, and consumer recognition. It aims to provide catering entrepreneurs and potential franchisees with Scientific reference and decision-making aid for catering entrepreneurship. Walaida’s ability to stand out from many Chinese catering chain brands is a testament to its brand strength.
Walaida was founded in 2009. It is a catering brand specializing in bullfrog single products. In 2015, it officially launched the store expansion model of national franchise chain development. In just a few years, the number of stores quickly exceeded 460+, ranking first in the bullfrog category. Taking the top spot, it has become a strong brand in China’s fine dining industry in recent years.
In addition to focusing on the single category of bullfrog and adhering to the development path of a national franchise chain, Walaida’s success is also inseparable from its innovative development concept.
In terms of product taste, Walaida has made intensive efforts in the research and development of dishes, using a single bullfrog ingredient to create rich and diverse flavors, including perilla, spicy, spicy, garlic, oyster sauce, sauerkraut and more than a dozen flavors to satisfy consumers’ picky tastes for food. At the same time, Walaida upgrades and adjusts its dishes almost every year, striving to bring better taste bud enjoyment to consumers.
In terms of store design, Falaida actively explores innovation, embraces trends and fashion, and strives to create a Chinese catering brand loved by young people with its unique red and blue color scheme, highly recognizable Frog brand image, and carefully designed store layout.
From the industrial style of 1.0, to the neon colorful style of 2.0, to the black gold style of 3.0, to the lightning style of 4.0, to the planetary technology style of 5.0, and now to the super night market style of 6.0, Falaida has carried out a total of 15 years of development 6 brand upgrades were carried out. And every brand upgrade closely follows market changes and consumer needs, which also allows it to quickly form consumers’ minds and detonate the country.
In terms of supply chain management, as a catering brand with bullfrog as its core product, Walaida attaches great importance to the healthy development of the upstream bullfrog industry. By building its own breeding base, it has created and actively promoted the “frog-rice symbiosis” breeding model to control the supply quality of bullfrog ingredients from the source. At the same time, it has established its own “three-level inspection” mechanism to strictly control bullfrog ingredients to ensure Consumer dining safety.
In addition, in terms of store services, Walaida has removed the old paper menus and replaced them with mobile phone scan codes for ordering, launched a member stored value system, and provided pre-meal snacks, etc., while improving service efficiency, it also allows consumers to Can have a better dining experience.
From 0 to 1, from 1 to nearly 500 stores, Falaida has always been deeply involved in the Bullfrog single product track, and is moving towards the goal of 1,000 stores in an orderly manner. In the future, we also expect Walaida to bring more surprises to consumers and contribute more to the development of Chinese catering chains.
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