The charm of Accord Huanju Hotel blooms, and the urban peach blossom garden leads the new trend of enjoyable travel.
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From rare quiet places in modern cities to picturesque urban tourist resorts, from internet celebrity check-in spots to boutique tourist resorts, the Rejoice by Argyle hotel brand advocates “Live your best life)”, showing the brand concept of “fashion, joy, personality, and LOHAS”, and bringing guests a wonderful stay experience.
Argyle Hotel – Deeply explore the high-end hotel market and capture the social trend of young people in the city
1. Fashionable Lohas, a personalized expression of young hotel brand culture
The brand concept of “fashion, joy, gathering, humanities, and LOHAS” is in line with today’s young people’s life attitude of pursuing individuality and joy. It is small and beautiful, beautiful and exquisite, exquisite and special in the city, showing individuality and sharing LOHAS. , love together and gather together.
The brand design of Accord Hotel emphasizes fashion and playfulness, and introduces the concept of urban leisure micro-vacation. By integrating into the local culture, it has fully intelligent guest rooms, interesting public areas where personality elements collide, and colorful and interesting four-season activities. It uses the fashionable expression of brand culture to highlight the city. A place for gatherings among people, the special attributes of young people socializing, giving the hotel brand value, and quickly capturing the hearts of young people.
“Meet Yage, enjoy the joy of gathering” is the brand promise of Yage Huanju Hotel. It is warm and comfortable, meets basic travel service requirements, and allows every guest to feel the surprise and fun of happy gatherings. The brand combines elements of light luxury, elegance and vitality. The turquoise green from “clear water and blue sky”, which naturally represents spring and bright scenery, is paired with bright and fashionable rose gold, showing an artistic, elegant, smart and elegant design sense. Moreover, elements such as sunshine, beach, skateboarding and surfing are integrated into the interior design, and the cute Kora IP is placed, which is lively, cute and uniquely cute. Traditional Chinese elements are integrated into the festival to show a passionate service attitude.
2. In a modern city, young people socialize and fashion cross boundaries to form a happy gathering place
The impression of each city is conveyed through architecture and culture, allowing every visitor to dine/experience an extraordinary experience journey unique to the city. Feeling and gathering in the city is no longer a collision in the steel forest, but a precious moment of gathering together.
The diversity of civilizations, the blending and symbiosis of local and trendy cultures. Popularity, avant-garde, Internet celebrities, and youth are the origin and core of the trendy cultural spirit. The hotel’s genes are integrated into sports, music, and art to conduct cross-border interactions and realize the interaction of spatial scenes.
An immersive living experience, focusing on young trend culture, youth communities, art trends, and shared spaces, creating a dreamy party gathering space that integrates elements, symbols, spirits, and experiences of trend culture to express a positive and free attitude towards life and a distinctive personality claim.
It features fashionable cross-border activities such as music festivals, band games, hip-hop performances, fashion flash mobs, art exhibitions, board game parties, open-air concerts, underground bands, etc. By introducing immersive new media audio and video interaction and holographic projection to create different styles of cyberpunk/national trend, the hotel’s public area space can be transformed into various venues, and the diversified combination of public area guest room modules can create a rich young community space.
The Accord Hotel brand not only focuses on the needs of young travelers, but also provides smart speaker controls in the guest rooms, stylish public areas, and introduces extraordinary and exciting event experiences to create a place for gatherings in the bustling city, providing contemporary business travelers and young people with physical and mental pleasure and a common experience. The ideal space for gatherings.
3. Fashion vitality, the collision of urban trends and art and culture in design
By integrating local urban elements, the public spaces of the Argyle Hotel are IP-based. The vibrant book bar, restaurant, lobby, book bar, coffee bar, conference room and mini bar are a gathering community jointly created by young people from all over the world.
For example: create a Magic small bar, staircase communication space, night bar, DJ booth, Battle stage, light food restaurant, check-in art installation, Mini gym, etc., showing rich functional scalability. In addition to the basic room configuration, IP cultural theme rooms, party quality rooms, etc. can also be added. On the outdoor rooftop or terrace of the hotel, a diverse scene space layout such as a party bar, skateboarding competition, lawn recreation, and musical theater is set up to integrate with the consumption of contemporary young communities, practice the LOHAS attitude, and enhance brand memory.
The Accord Hotel brand pays attention to the details of the guest rooms, deeply explores the needs of young travelers, creates a warm and comfortable atmosphere, and makes the stay experience unique and unforgettable. With the young social way, the colorful gatherings in the city not only have a comfortable sleep and delicious meals, There are also extraordinary and exciting activity experiences.
4. Diverse community, integration and exchange of Australian neighborhood style and local culture
The Argyle Hotel brand focuses on creating content spaces in public areas. By organizing various cultural and artistic activities on weekends and linking up with community residents within 5 kilometers of the surrounding area, it further explores the daily life and work needs of the surrounding communities and showcases the local architectural style, catering characteristics, and lifestyle. Connotation, cultural scenery, design peripheral tour product routes, and incorporate social functions for residents and community people into the hotel.
The Accord Hotel brand displays the local life aesthetics in multiple aspects and angles in the hotel, and is open to hotel guests and people in the community. It integrates Australian neighborhood style and conveys the concept of warmth and friendliness, so that guests staying at the hotel can Deeply experience the characteristics of the city’s history and culture.
At the same time, the Accord Hotel brand selects social resources and skillfully integrates excellent brands, characteristic culture, aesthetic art, urban regional characteristics, community peripheral facilities and other resources with hotel operations to provide consumers with a personalized experience of “gathering together for a good time” , to create a community center hotel with a different style.
5. Green and environmentally friendly ESG, practice a sustainable development lifestyle of energy conservation and emission reduction
Since its establishment, the Accord Hotel brand has conveyed the concept of green consumption to every guest. It uses clean energy and phosphorus-free lotions in its operations, intelligent guest rooms realize paperless operations, and the engineering system focuses on energy conservation and emission reduction, using large bottles of Bathroom supplies are used to reduce plastic waste, and pressurized shower heads are used to ensure guests a high-quality bathing experience while reducing water consumption and hot water energy consumption.
The Accord Hotel brand actively participates in the green environmental protection action initiated by Accord Hotel Group (Australia) every year, the “Earth Hour” event. From 20:30 to 21:30 on the evening of the event, the hotel’s exterior facade lights and unnecessary internal lighting are turned off. The robot adjusts the resting state, performs concerts, documentary watching, sports gatherings, etc., and conveys the concept of green environmental protection to every guest with practical actions.
The Accord Hotel brand actively advocates resource recycling and creates fashionable art installations to demonstrate the diversity of green life with low carbon emissions and pays attention to water conservation and effective garbage management. The brand insists on focusing on details, using diverse interesting experiences and practical actions to encourage guests to actively embrace environmentally friendly life. It implements the brand’s concept of environmentally friendly and sustainable development, and also responds to the sustainable development commitment of the group’s “energy saving, emission reduction, green environmental protection” plan, and actively Create “responsible travel”.
Wuhan Argyle Hotel – Enjoy cherry blossoms in spring and overlook the night view of the Yellow Crane Tower in the city’s peach blossom garden
Argyle Hotel Wuhan is located in the Tanhualin Historical and Cultural District of Wuhan, with the Yellow Crane Tower nearby and old neighborhoods such as Hubu Lane and Liangdao Street.
The hotel’s unique personalized design and the cultural influence given by the park, with full balcony views of Tanhualin Street and Yellow Crane Tower, fashionable, playful and high-quality facilities, innovatively interpret the modern inheritance of history and culture; hold business meetings and events The public area vividly presents the cultural essence of Tanhualin Street; releasing the vitality that integrates clear bars, Western food, coffee, and IP retail spaces; the surrounding area is also populated by cultural and creative industries, galleries, bookstores, art galleries, guitar clubs, cafes, Intangible cultural heritage, theater and other ideal life and entertainment holy places have created a warm and comfortable urban paradise in Tanhualin. On the basis of the brand characteristics of the Argyle Hotel, the hotel integrates Wuhan Tanhualin’s characteristic humanistic elements to create a comfortable, comfortable, artistically inspired place for gatherings.
The advent of Accord Hotel brings new opportunities to the hotel market. While retaining the brand’s personalized genes, it relies on the extraordinary brand reputation of Accord Hotels Group (Australia), the professional ability to operate high-end hotels, the application of Internet technology, and new media private marketing. And the newly upgraded Travel Plus membership support is organically integrated with excellent local hotel products and diverse local market knowledge, allowing more independent hotel owners to easily and quickly join the AHG system and obtain higher returns.
In the future, the Accord Joyful Brand will enter more first-tier cities and other important gateway cities and popular tourist destinations, creating a quiet space in the noisy city and nourishing the soul with culture. Accord Hotels Group (Australia) insists on creating value and has always been deeply involved in the high-end hotel market. Come and gather at the Accord Hotel to integrate the city’s humanities and history, highlight the artistic design style, and talk about a happy and wonderful life together.
About Accord Hotels Group (Australia)
Accord Hotel Group (Australia) is a hotel management group specializing in hotel management and related services. It is committed to providing hotel and resort entrusted management services to global owners. It owns 13 major hotel brands: Argyle Hotel, Argyle Pudi Hotel, Argyle Resort Hotel, Argyle Hotel, Argyle Gathering Hotel, Argyle Apartment, Argyle Weifuton Apartment, Oster Hotel, Argyle Oster Hotel, Oster Select hotels, Aust Apartments, Aust WOW Hotels and Metro Hotels. Accord Hotel Group (Australia) manages 202+ high-end and high-end hotels with 35,568 guest rooms around the world, with projects in 117 cities and a brand value of 1.423 billion yuan. It is among the top 10 foreign hotel groups in China, the top 50 global hotel groups, and the top 60 Chinese hotel groups. .
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