The dragon’s head is raised as spring returns, and the 2024 China’s Brilliant Footprint Grand Canal dragon boat series is about to set sail
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The “Jiachen Dragon Boat Festival in China” 2024 national dragon boat linkage event is a dragon boat event that runs throughout the year and covers the country in the form of a national linkage carried out by the Chinese Dragon Boat Association in the Year of the Dragon to promote traditional Chinese culture. I hope that dragon boat enthusiasts across the country will participate in the national dragon boat linkage activities in the Year of the Dragon, actively promote national fitness activities, present gifts to the 75th birthday of the motherland, and wish our great motherland prosperity and strength!
China’s Brilliant Footprint Grand Canal Dragon Boat Series, as one of the national dragon boat linkage activities, deeply integrates the Chinese dragon boat sport with the cultural connotation of the Grand Canal, promotes China’s excellent traditional culture, guides people’s scientific fitness, and drives a national fitness craze among residents along the canal. ” “One city, one product” promotes the integrated development of urban cultural, sports and tourism industries.
Secretary of the Foshan Municipal Party Committee Zheng Ke (third from right), Chairman of the Asian Dragon Boat Federation and Chinese Dragon Boat Association Fan Guangsheng (second from right) and other leading guests jointly sounded the gong to launch the large-scale linkage event
He Yi (second from right), deputy director of the National Fitness Division of the Social Sports Guidance Center of the State Sports General Administration and secretary-general of the Chinese Dragon Boat Association
Shen Dongsheng (fourth from right), deputy director of the National Fitness Committee of the Social Sports Guidance Center of the State Sports General Administration and vice chairman of the Chinese Dragon Boat Association
According to the “National Fitness Plan (2021-2025)” issued by the State Council, the “Planning Outline for the Protection, Inheritance and Utilization of Grand Canal Culture” issued by the State Council, and the “14th Five-Year Plan” Implementation Plan for the Protection, Inheritance and Utilization of Grand Canal Culture issued by the National Development and Reform Commission ” and other documents require that the General Administration of Sports, the National Development and Reform Commission, and the Ministry of Culture and Tourism jointly launch the national “Walking the Grand Canal” national fitness walking activity in 2021 to promote the Grand Canal culture by holding popular national fitness activities along the Grand Canal. Protect, inherit and utilize, and explore new paths for the deep integration of national fitness and national health, sports and cultural tourism. After more than three years of development, it has become a popular national fitness event brand.
2024 is the Year of the Dragon. In order to combine the Grand Canal culture with the dragon boat culture, the Social Sports Guidance Center of the State Sports General Administration, the Chinese Dragon Boat Association, and CCTV Network jointly launched the “China’s Brilliant Footprint Grand Canal Dragon Boat Series” to promote cultural and sports tourism. Integrate and inherit Chinese culture and promote national fitness craze. As the first project in China that uses dragon boats as the core to connect the cultural and sports tourism promotion activities of the Grand Canal, its purpose is to inherit and carry forward the Chinese spirit and traditional Chinese culture led by dragon culture and dragon boat culture through holding themed events and related activities, and fully explore the areas along the Grand Canal. Urban cultural, sports and tourism resources create a new cultural, sports and tourism promotion format that integrates “sports-culture-communication-products” to help the city achieve the transformation from event “flow” to cultural tourism “retention”.
As a cultural and sports tourism promotion project of “event IP + intangible cultural heritage sports + Chinese culture”, this activity will be based on traditional dragon boat culture, with dragon boat sports and other intangible cultural heritage sports and related experience activities as the starting point, and with characteristic regional cultural content as derivatives, forming a through-line The Grand Canal connects six provinces and cities including Beijing, Tianjin, Hebei, Shandong, Jiangsu and Zhejiang to jointly create a grand cultural, sports and tourism event covering hundreds of millions of people across the country.
It is reported that the China’s Brilliant Footprint Grand Canal dragon boat series will officially kick off in May 2024. The main activities will last for 1 to 2 months before and after the Dragon Boat Festival. A grand dragon boat cultural ceremony will also be held at the end of the year to present it to the masses. A dragon boat cultural feast that lasted for several months.
Activities include dragon boat races, national dragon boat experience activities, high-level theatrical performances, cultural live broadcasts and light variety shows. The event combines a professional level, a central media perspective, an innovative form, and a youthful presentation. While fully demonstrating the long history of dragon boat culture and the courageous struggle of dragon boat racing, it also showcases the regional humanities and geography, shapes urban cultural symbols, boosts the regional cultural tourism industry, and creates Culture, sports and tourism integrate the industrial ecology, fully activate the market consumption potential, and assist the coordinated development of local culture, regional fame and regional economy.
“The shadows cast across the waves and thousands of swords fly, and the sound of drums splits the waves and roars with thousands of thunders.” The dragon boat activity is not only a competitive sport, but also the inheritance and promotion of folk culture. It represents the spirit of the Chinese people striving bravely and unremittingly. The 2024 China’s Brilliant Footprint Grand Canal Dragon Boat Series takes dragon boat sports as the starting point and aims to promote the upgrading of the cultural tourism industry structure. It transforms dragon boat culture and dragon boat events into cultural symbols and tourism resources that are perceptible, knowable and participatory, and realizes Real cultural and sports tourism promotion promotes the integrated development of urban cultural, sports and tourism industries. Let us look forward to the grand launch of China’s Brilliant Footprint Grand Canal dragon boat series and witness this dragon boat cultural feast blossoming on the land of China and along the canal.
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