The fabric that unites us: the new image of Hospiten
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Today begins a new stage for Hospiten that reflects the transformation that the company is carrying out, a renewed discourse that allows us to focus on the future while being faithful to its essence. The discourse is built through the brand idea “a life dedicated to the progress of health.” Honoring the more than 50 years that the healthcare company has been “building ecosystems of well-being around people”, its new purpose, where talent and technology go hand in hand in the service of something bigger.
The vice president and CEO of Hospiten, Pedro Luis Cobiella Beauvais, explains that “this new image reflects our commitment to people to empower them and make them masters of their own health. Without forgetting our essence and the family spirit that gave rise to the company and that is still valid today. A culture and way of doing things that respond to the values that guide the path of all of us who are part of Hospiten.
“This strategy is reflected in a more mature identity that highlights the innovative and technological profile of the company, aligning the brand with the expansion and advances that we are experiencing,” says Pedro Luis Cobiella Beauvais.
The fabric that unites us
The new identity and strategic positioning It has been developed together with FutureBrand, a brand expert company belonging to the MacCann Group. The same one that repositioned the Hospiten brand in 2011.
At Hospiten, more than 5,000 professionals work every day in 5 countries, providing different perspectives on addressing health. All of them, together with the communities they impact, build a medical, social and human fabric.
Under the concept The fabric that unites us, Hospiten wants to highlight the profound transformation process in which it is immersed, which, in addition to being reflected in an update of the visual identity, implies a deeper remodeling, where the dialogue with the people, team and society.
The new identity symbolizes the construction of a fabric of well-being, through the experience, maturity and seniority of the company, where each person has their role.
About Hospital
Hospiten is an international health network committed to providing a top quality service, with more than 50 years of experience, which has 20 private medical-hospital centers in Spain, the Dominican Republic, Mexico, Jamaica and Panama, and more than 150 outpatient medical centers, under the Clinic Assist brand. Founded by Dr. Pedro Luis Cobiella, it serves more than two million patients from all over the world annually, and has a staff of more than 5,000 people.
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