The strength of digital intelligence promotes the advancement of a better life, and Shangpin Home Delivery starts the upgrade war of choice
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Recently, Shangpin Home Delivery launched the Smart Package of your choice in Guangzhou. The attendance of Lin?, the omnipotent male god of the Greater Bay Area, brought huge attention to this event. Not only was the press conference crowded with people, but it also received over 100 million exposures on social platforms such as Weibo, Douyin, and Xiaohongshu, making it even more popular. Many users have felt the charm of Shangpin Home Delivery’s big data insights into users’ lifestyles and AI’s precise customized design. It is reported that the sales on the day of the press conference exceeded 15 million+, setting a new high in the performance of the Greater Bay Area Alliance activities.
Focus on upgrading the parent-child consumer market
Promote beautiful living and rejuvenated appearance
With the changes in my country’s demographic structure, the parent-child market is developing in a more diversified, segmented, and scientific direction. As the post-90s/95 generation are gradually becoming the main consumer force in the parent-child market, they are more pursuing scientific and refined concepts in child care, and as their overall consumption level has improved, they are more willing to invest more enthusiasm and enthusiasm in the decoration of children’s rooms. financial resources.
Driven by various factors such as economy, technology, and spirituality, society has begun to become stratified, and so has household consumption. For the parent-child home furnishing market, although it is the adults who pay for home consumption, it is often the children at home who have the greater influence on home consumption choices and decisions. Whether the product is environmentally friendly, whether the design is safe, whether the style is fashionable and attractive, how well the living/study/entertainment space is, etc., these details are the key to the home consumption decision.
According to iiMedia Consulting data, when purchasing baby furniture and supplies, post-95 mothers not only pay attention to environmental protection, safety, quality and other factors, but also have higher requirements for overall style design, fun, playability and other details. , price sensitivity decreases. At the same time, compared with parents in the past, this new generation of parents pays attention to their children as well as their own quality of life and personal physical and mental satisfaction, and is more willing to spend time participating in parent-child interactions to achieve “effective companionship” with their children.
In order to better meet the needs of consumers, Shangpin Home Delivery will once again deepen the strategy of choosing as you like in 2024 and launch two major packages: Smart39800 to accompany your children’s travels and Smart59800 for academic success, which innovatively integrates technology, fashion, and quality to provide a new generation of parents and children. Consumer groups create a more segmented picture of beautiful human settlements.
Big data accurately meets needs
Go in both directions with parent-child users
In the current children’s home furnishing market, the contradiction between significantly increased consumer demand and unbalanced and inadequate market supply always exists. Most children’s furniture is still expressed in childish forms and display methods, and is not truly designed according to Chinese children’s body shapes, preferences and living habits, and its professionalism and aesthetic functions are poor.
Based on this, the Xixin Smart package came into being. Relying on 20 years of customized services and in-depth research on Chinese people’s lifestyles, Shangpinzhaipei uses 10 million+ Chinese families as samples, combines 30 million+ solution libraries and a large database of Chinese family consumption habits to conduct systematic analysis, induction, and summary There are six customized models: single aristocrat, two-person world, traveling with you, academic success, family and career, and settling down and raising a family.
With the help of big data for lifestyle research, Shangpin Home Delivery can obtain not only accurate static user portraits, but also dynamic life portraits that are more suitable for home needs, which can better provide professional integrated solutions for customers throughout the life cycle.
The upgraded package launched this time is a sincere work tailored according to different house sizes and the growth needs of children of different ages. The Smart package you choose can not only be customized according to the living space, individual needs, and aesthetic preferences of adults and children, creating a diverse space that meets family habits and children’s stage characteristics, but also with the assistance of AI customization services, it can match the whole house in one stop Customized cabinets + high-quality matching furniture to achieve harmony and unity of the overall space.
While others are still studying the details of products, Shangpin Home Delivery has begun to focus on the human life cycle, study every move of the family, and pay attention to the emotional needs of the family. As Li Lianzhu, chairman of Shangpin Home Delivery Group, said, “Looking around the world, no country has the advantages of diversifying people’s living spaces in the Chinese market with such a large volume, rich, complex, and extreme personalized demand scenarios and their application data. We The investment in the construction of small industry models and the accumulation of industry big data over the years will make it possible for China’s home furnishing industry to once again be at the forefront of the manufacturing industry in this new round of technological updates and applications.”
Choose your Smart package for the first time
AI empowerment opens a new chapter for ideal human settlements
After analyzing the Smart package, we found that one of its important competitive advantages is that the product design fully takes into account “staged parenting” to meet the different needs of children of different ages in sleeping, learning, playing, storage, eating and other scenarios. So how does it manifest?
#AI blessing is precisely customized around lifestyle
From this Xixin selection upgrade, we can see that the pursuit of Shangpinzhai matching lifestyle is based on technological innovation. The Smart package you choose is based on AIGC technology. It independently studies tens of thousands of real customer cases every day. After in-depth analysis of the “main house types”, “space dwellers” and “product trends” of Chinese families, it accurately provides products for families with infants and young children aged 0-6. , tailor-made for families with 2 bedrooms (70-90m²) and families with 3 bedrooms (90-110?) with students aged 7-18 years old.
The Smart package you choose can create functional partitions with different aesthetic styles according to the needs of children of different ages, and arrange the home space according to the characteristics of children of different ages. “Smart39800 Accompanying Your Children” takes companionship, safety and storage as the starting point. Shangpin Home Delivery fully considers the height and other physiological characteristics of children in this age group, and designs customized furniture of appropriate heights while reserving a certain amount of entertainment space to allow parents to better Accompany your children to grow up happily. The package covers 20 pieces of customized cabinets + 4 pieces of living room furniture + 5 pieces of dining room furniture + 2 pieces of bedroom bedding. It can be clearly seen from different space scenes such as exclusive 1m² companion play area, open living and dining room + rotating sofa and sideboard operating area. It can be seen that Shangpin Home Delivery has put a lot of effort into ergonomics, storage, safety and other aspects.
For children entering school age, the “Smart59800 Academic Success” package covers 24 customized cabinets, 11 pieces of big-name quality furniture for the whole house, and 6 beautiful background walls. It focuses on the three dimensions of learning, independence, and enjoyment, and meets the needs of parents. The child’s wish to create an all-purpose space that integrates learning, entertainment, activities, and rest, while paying attention to the privacy that the child needs during this stage of growth. Whether it is a 1m² hobby living room suitable for the whole family’s leisure and entertainment, a multi-functional space suitable for office, tutoring and study, or an independent teenager’s room that shows personality, it fully reflects how Shangpin Home Delivery helps consumers take into account the lives of family members. For work needs, create a high-quality space for your children to grow together.
And considering that most parents will go out of their way to select children’s furniture on-site because they are worried that “what you see is not what you get”, and they are worried that when they get home, they will find that the style and color matching are not suitable. Choosing a Smart package with AI customization services will better solve this problem.
The AI design factory created by Shangpin Home Delivery applies big data technology to establish a product library, apartment library, and scheme library. Designers can call matching styles and functional elements based on different customer portraits to quickly generate multiple high-quality, creative designs. The design plan can also complete personalized operations such as changing size, style, and color according to consumer needs, providing a more accurate full-scenario space plan. At present, all aspects of AI design and its driving have been seamlessly connected with the random selection mode. Customized cabinets, home furnishings, home appliances, and accessories can all be matched to the best effect, empowering designers to provide users with professional space design and aesthetics. Match.
#Color quality upgrade unlocks multiple space solutions
The profound insight into Chinese people’s lifestyle is the advantage that Shangpin Home Delivery has been good at and has persisted for many years. Based on the big data analysis model, Shangpin Home Delivery clearly identifies consumers’ housing needs, accurately grasps consumers’ housing pain points, and provides professional and scientific support for product matrix iteration.
Under the funnel-type product development model, Shangpin Home Delivery keeps up with market trends, carefully researches the lifestyle and style of Xiaohongshu’s hot products, and creates a combination of beauty upgrades + structural optimization + hot products. Whether it is the “New Life” series of new products carefully developed around the three major stages of single aristocrats, the world of two, and accompanying children, to the stunning debut of Champs Holiday, Ready Player One, and Fanmu’s many new products and electric… Massage sofas, wall-mounted home theater sofas, easy-to-lift storage beds, etc., you can choose new products for your home.
It can be seen that Shangpin Home Delivery’s customized + supporting product matrix has gone through many iterations of quality, allowing the optional model to truly think about what users want, solve their problems, and bring value beyond expectations to users.
It is reported that the whole house space style of the package released this time can be selected from the popular styles such as light cream style, minimalist style, modern style, log style, Italian style, etc., to satisfy consumers’ “appearance first” needs. Home standards. At the same time, it is paired with the ENF-level Shangpin Zhaipei second-generation Kangqing clean board to create an original ecological and environmentally friendly home environment for consumers and better protect the healthy growth of children.
#Join hands with big brands to purchase all categories in one stop
In the context of the popularity of the whole family and the gathering of set meals, the competition in the market is not only who loves consumers more, but also who understands consumers better. Shangpin Home Delivery firmly believes in professional expertise and continuously strengthens cooperation with other major home furnishing companies to draw on each other’s strengths and create a one-stop customized experience for consumers.
In the supply chain, Shangpin Home Delivery has built a smart and experiential supply chain platform. After systematic consideration from multiple dimensions such as brand, material, size, function, style, etc., Shangpin Home Delivery cooperates with Chivas, Xilinmen, Robam Electric, Chuangmi Technology, Lilin Technology, Midea Ruizhu, Bu? Si, International High-end Beds 100+ segmented leading brands such as Mat Silian have reached strategic cooperation, and more than 5,000+ products have continuously increased quality choices for consumers, establishing the advantage of integrated customization for all categories and all major brands.
Not only that, Shangpin Home Delivery and its huge famous brand supply chain system are not simply a purchasing relationship, but also empower each other from a strategic level. They adjust the product selection and development strategy of Home Delivery with the times, and through technological innovation and product iteration, precise Meet the diverse needs of consumers.
It is worth mentioning that this upgraded package of Shangpin Home Delivery not only meets the needs of parent-child users for decorating the whole house furniture. In addition, “Smart 39800 Accompanying Children’s Travel” also gives away high-end leather art soft beds + mattresses for free for a limited time, and “Smart59800 Academic Success” gives free Sano leather soft beds + mattresses for a limited time. The terminal sales are quite powerful. It is foreseeable that this highly competitive product package will trigger a terminal marketing storm after it is introduced to the market.
Conclusion
In the era of stock competition, the home furnishing industry is entering a new cycle. When traditional ways of playing and experience gradually fail, when traditional models are not suitable for today’s consumer needs, what must be done is “update”. Enterprises need to actively embrace changes and return to the essence of consumption, be truly consumer-oriented, use innovative concepts and technologies, carefully explore and foresee the pain points of the industry and consumers, and provide practical solutions.
In the context of intensifying market competition, how customization companies can proactively evolve to pay for the diversified needs of consumers, Shangpin Home Delivery has given a perfect answer to this iteration of Xixin Selection. Relying on the brand’s years of precise insights into consumers and its digital intelligence genes, Shangpin Home Delivery has explored and practiced the optional model from the simplest to the deeper, carried out refined operations for different target audiences, and adapted measures to local conditions and people to “solve user pain points.” Only by continuously realizing integrated full-case services that iterate and evolve through strategic upgrades, product upgrades, and brand upgrades based on the development of the times and changes in user needs can we continue to lead the high-quality development of the industry and promote the majority of consumers to enjoy good looks and high quality. , high standards of beautiful living experience.
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