The Ubrao Craft Brewery Project Briefing Conference came to a successful conclusion: the number of stores nationwide exceeded 2,000!
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From March 30 to 31, 2024, “Ubrao Craft Brewery Project Briefing Meeting” and “Ubrao Spring New Product Tasting Meeting”, Ubrao Craft Beer (hereinafter referred to as “Ubrao”) Long The fourth project briefing meeting of the year came to a successful conclusion. At this project briefing meeting, Mr. Li Qing, founder and chairman of Ubrao, shared his entrepreneurial dream and journey with the outside world. Mr. Ti Wenliang, COO of Ubrao, shared in detail the concept of “fresh brewing + craft beer + pub + The advantages of the four billion-level tracks of “New Retail” and the future development potential of the craft brewery industry. Ubrao relies on its advantages in these four tracks to have more than 2,000 stores nationwide.
During this project briefing, the “Ubrao Dozens of important guests from all over the country gathered together, and 12 rock bands all appeared on the stage. At the end of winter and the beginning of spring, the ancient city of Handan ushered in the craze of craft beer + rock.
In March, good news from Youbrau spread frequently: 108 companies signed contracts
In March of this year, Ubrao held a total of 4 grand project briefing sessions in Handan, Changsha, Shenzhen and other cities, winning the support and support of many “labor irons” (Ubrao’s nickname for loyal users). Pay attention, there are good news in March. As of March 31, 2024, Ubrao has prepared a total of 117 new craft breweries across the country; 87 new ones have been successfully opened, with labor companies in Hebei and Hubei being the most active in opening; a total of 108 have been signed across the country, with the highest number of orders. Daily signings reached 21!!!
In 2024, Youbrao will continue to spread across the country and hold grand project briefings in many cities. Interested guests and partners can follow the official account information of “Ubrao Craft Beer” in a timely manner.
Production base visit, model of craft beer industry
Youbulao specialty craft beer production base is located in the Economic Development Zone of Handan, the ancient capital. It was invested and constructed by Mr. Li Qing, a leader in Chinese craft beer. The factory was built in 2013 and completed and put into production in 2015. The design of high-end factory + craft beer museum + office has also become a model for many domestic craft beer brands to learn from.
A variety of new spring products including Majiao beer were unveiled at the craft beer tasting event
During the spring new product tasting at the end of March, Ubrao provided more than ten different types of craft beer and carefully organized a high-end craft beer tasting for all the laborers. In addition to the familiar classic products such as Locomotive Wheat, Captain’s 60 Nautical Miles, Knight Wheat, and Lychee Sea Salt, guests were also provided with new products such as Pepper Ale and Hop Sparkling Water.
Founders share entrepreneurial dreams and craft brewery industry landscape
On the second day of this event, Mr. Li Qing, the founder of Youbrao, shared his original intention of starting a business with guests from across the country. Mr. Ti Wenliang, the company’s chief operating officer (COO), provided an in-depth analysis of the development plans and industry patterns of the craft beer industry, pub entrepreneurship and other fields to the intended partners.
Mr. Li Qing, founder and chairman of Youbrao
Mr. Ti Wenliang, Chief Operating Officer of Youbrao
As of December 2023, Ubrao Tavern stores are located in more than 800 cities across the country, with more than 2,000 offline stores. It is a brand with the largest number of stores in the field of craft breweries in China.
Ti Wenliang introduced that Ubrao has occupied the four billion-level tracks of “fresh beer + craft beer + pub + new retail” with innovative operating methods. Under the conditions of rich and solid offline stores, it has spread widely in the online market and is in the mainstream It has opened an official flagship store on the e-commerce platform, and has fully entered new retail through takeout, live streaming, and flash delivery in stores, creating a fast, convenient, and efficient craft beer ecosystem.
Cross-border cooperation: Ubrao vigorously spreads craft beer culture
In order to spread the culture of craft beer, Youbrao has long carried out various forms of promotion activities, such as brand co-branding, cross-border cooperation, celebrity endorsements, etc. At the same time, Ubrao also vigorously carries out offline promotion activities, such as regularly held project briefings, which not only provide friends who are interested in craft brewing with a channel to learn about craft brewing knowledge and visit craft brewing factories, but also The tasting session allows all craft beer lovers present to taste craft beer products directly. Ubrau also released the joint product “Jiao Friend·Pepper Pepper Ale” at the same time as the music festival. This is a pepper-flavored craft beer that has been praised by all tasters for its novel experience!
This music festival organized by Youbrao and Majiao Music is a major initiative by Youbrao to promote craft beer culture among young people. It uses craft beer + rock to bring an experience of music, video and taste buds. At the music festival, Youbrao arranged multiple craft beer experience booths, attracting a large number of visitors to taste and purchase, creating an intuitive output port.
This music festival was very popular, and everyone was enjoying the comfort brought by “craft beer + rock” in the beautiful spring day. There was also an endless stream of visitors going to Ubrao’s on-site booth to visit and experience. The carnival lasted until late at night, and the hot atmosphere lit up the silent night sky.
Won 100+ beer awards, shouldering the mission of spreading craft beer culture
The Ubrao craft beer brand was founded in 2013. It is not only a platform enterprise focusing on the research, development and production of craft beer and the integration of online and offline marketing, it is also based on fresh-made flash delivery offline stores and partners. BC integrated craft beer new chain model platform. Ubrao’s marketing base is located in the capital Beijing, and with Beijing as the center, it radiates to more than 800 cities across the country. It has more than 2,000 terminal pubs and sells over 100 million cups of craft beer annually!
Youbulao specialty craft beer production base is located in the Economic Development Zone of Handan, the ancient capital. Invested and constructed by Mr. Li Qing, a leader in Chinese craft brewing, the factory was built in 2013 and put into operation in 2015, covering a total area of more than 200 acres.
At present, Ubrao has won more than 100 major awards in the beer industry and has become the leader in the domestic craft brewery industry. In March this year, at the “2024 China Big Consumption Annual Ceremony”, Ubrao won the Big Consumption Annual Influential Chain Brand and was the only craft beer chain enterprise selected and awarded!
2024 is a critical year for China’s craft brewing, and it is also a critical year for Ubrao to stabilize the market and vigorously develop. After ten years of cultivating the craft brewing industry, it has competed in the four major areas of craft brewing, fresh brewing, pubs, and new retail. It has become a benchmark enterprise for Chinese craft brewing with European quality and craftsmanship. Ability means responsibility. In the days to come, Ubrao will continue to shoulder the mission of spreading Chinese craft beer culture.
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