“Tianshui Malatang Xi’an Branch? Chaixiao Tianshui Malatang” is the first store to be located in the High-tech Zone
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Chaixiao Tianshui Malatang is a Malatang brand under Xi’an Jutui Catering Management Co., Ltd. It is a Malatang brand developed by Jutui Company for the layout of the catering industry. Chaixiao Tianshui Malatang is named after Chai Xiao, the founder of Jutui Company. Chai Xiao, whose ancestral home is Tianshui, Gansu, is committed to promoting Gansu Tianshui Malatang to the whole country.
Xi’an Jutui Catering Management Co., Ltd. is a catering management company established by Beijing Jutui Company to enter the catering industry. The Jutui brand was founded in 2014 and is one of the earliest enterprises in China to lay out the Internet promotion ecosystem. The reason why Jutui Catering is located in Xi’an is due to Xi’an’s unique and active catering market, as well as Xi’an’s geographical location in the geographical center of the country, which facilitates supply chain warehousing and distribution, helping to radiate to the country in a shorter time.
Tianshui Malatang has a long history, originating from the commerce and farming civilization of the ancient Silk Road. Gangu pepper and Qin’an pepper give it a unique flavor. Its origin is closely related to the long history and culture of the local area, and spicy ingredients are used to ward off the cold and warm up the body. This food culture attracts a large number of tourists and food lovers with its unique flavor and production techniques, and promotes the development of the local catering industry and related industrial chains.
In June 2023, Tianshui Malatang was on the hot search headlines. In March 2024, Tianshui Malatang became popular. With the popularity of Tianshui Malatang, Gansu-style Malatang became popular across the country overnight, and Gansu Tianshui Malatang stores sprung up all over the country. Gansu Tianshui Malatang’s popularity seems to be accidental, but it is inevitable. As one of the types of Malatang, it is well-known in Gansu and can be found in the streets and alleys. It was a famous snack at that time. With this outing, Gansu-style Malatang has laid a market foundation for the nationwide Malatang catering industry and attracted waves of user groups who prefer Gansu-style Malatang. Gansu Tianshui Malatang has a unique market user base, but at the same time, due to its rapid development, Tianshui Malatang in other places has uneven levels and different tastes, which has brought taste differences and negative guidance to some users. The birth of Chaixiao Tianshui Malatang was also in such a special period.
Chai Xiao, whose ancestral home is Wushan, Tianshui, Gansu, is now a native of Longxi, Dingxi, Gansu. He now lives in Beijing and is keen on promoting and publicizing Gansu’s local specialties. After Tianshui Malatang became popular, Chai Xiao tasted many Tianshui Malatangs from other places. After seeing that Gansu Tianshui Malatang with different flavors was popular across the country, Chai Xiao, who has roots in Tianshui, made up his mind to create the Chaixiao Tianshui Malatang brand. Restore the taste of Tianshui Malatang to the greatest extent, and strive to promote Tianshui Malatang to the whole country, so that Gansu style Malatang can be spread all over the country. We hope that Gansu Malatang will become another new category of Malatang catering after Sichuan Maocai and Northeastern Malatang. Variety.
Tianshui Malatang is an important part of Gansu Malatang. In the 1980s and 1990s, Gansu Malatang was mainly made of spicy noodles. Tianshui Shuihui rolled spicy noodles and Dingxi Kuanfen spicy noodles were the mainstream. The main ingredient of spicy noodles was potatoes. Rice noodles, potato slices, and spicy pepper. Later, with the economic development, the ingredients of spicy noodles gradually became richer. In addition to potato powder, fish balls, beef balls, ham sausages, shrimps, fish, lettuce, lotus root and other meats and vegetables were added. It has evolved to this day. A spicy hotpot variety with Gansu flavor.
The unique flavor of Chaixiao Tianshui Malatang is inseparable from its “soul” ingredients-Gangu pepper and Qin’an pepper. Gangu pepper has a cultivation history of more than 400 years. Its meat is thick, oily and moderately spicy, making Tianshui Mala spicy but not dry, fragrant but not greasy. Qin’an peppercorns add a unique flavor to Malatang with its numbing but not astringent taste.
With the continuous development of the catering industry, more and more young users are gradually eating Malatang as a main meal, and it is also a fast food category favored by office workers. It has become a very common choice for daily meals within the city limits. Chaixiao Tianshui Malatang will bring a new taste bud choice to user groups who prefer Gansu flavor.
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