Visiting the leading enterprise Leyard | Hexun had a conversation with Liu Yaodong, Vice President of Leyard, to give an in-depth explanation of the company’s innovation capabilities
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Leyard (300296), since its establishment in 1995, has gone through nearly three decades and has always been moving forward with persistence and enthusiasm for the LED industry, constantly promoting the development of the LED industry and opening up a broader application world.
Today, Leyard Group has built a structure of three major business sectors, namely intelligent display business, cultural tourism night tours, and AI and virtual reality. Among them, AI and virtual reality business lead the widespread application of LED display technology in new technology fields. Not only that, with keen market insight, Leyard’s Virtual Dynamic Point released the “LYDIA” action model at the end of last year, injecting new power and vitality into the industry.
Hexun’s “Looking Long on China” walked into the Leyard·Virtual Moving Point exhibition hall to learn about Leyard’s business and feel the technological strength of Virtual Moving Point.
LED lights up the immersive experience, revitalizing the cultural tourism industry
Stepping into Liard’s “time and space tunnel”, you feel as if you have traveled to the charming Jiangnan water town in an instant, and you can experience the picturesque scenery immersively. As Leyard’s core business, LED technology shines here, bringing visitors an unparalleled visual feast with its excellent product performance. Previously, Leyard has been deeply involved in the two Olympic Games in Beijing. With the outstanding performance of LED display technology, it has brought a shocking visual experience to the audience, making people feel like they are in a dream-like scene.
According to Liu Yaodong, Vice President and Chief Marketing Officer (CMO) of Leyard Group and CEO of Virtual Dynamic Point, the “space-time tunnel” consists of a curved ceiling screen, wall screens on both sides and ground screens, which together create an amazing An immersive scene that feels like you are in a scenic spot. It is worth mentioning that the “Time and Space Tunnel” has served at the Winter Olympics, bringing a shocking visual feast to the audience.
Technology empowers immersive experiences, and the cultural and tourism industry is also an important sector of Leyard, from the popular Xi’an Tang Dynasty Evernight City, to the dazzling night views of Wuhan’s two rivers and four banks, to the dazzling scenery of Qingdao Olympic Sailing Center, and Under the brilliant lights of Shenzhen Bay, Leyard has created a series of eye-catching representative works, injecting new vitality into the development of the cultural tourism industry.
With many years of experience in spatial computing, LYDIA understands the three-dimensional world better
In recent years, a new wave has set off in the scientific and technological world, and the concept of “spatial computing” has come to the fore, attracting countless attention and becoming a new focus of attention. Leyard Group is one of the earliest companies to get involved in this field. Technologies such as “spatial computing” and “spatial positioning” are the core technologies that Leyard’s virtual point has been developing for many years.
In the exhibition hall, a striking project is the Gamebay immersive experience station. The experience station uses advanced spatial computing equipment to accurately locate the trajectory of football and capture moving targets through OptiTrack infrared optical tracking technology. The perfect combination of technology and games allows users of all ages to immerse themselves in interactive experiences under different IP themes. Currently, Gamebay has been officially operated in the Manchester United Dream Theater and has carried out in-depth cooperation with sports organizations such as the Beijing Football Association. It is committed to creating a new way of sports that is both entertaining and innovative, bringing unprecedented immersion to sports fans. experience.
In addition, Virtual Moving Point has also accumulated a number of spatial calculation algorithm technologies including optical calculations, inertial calculations, and marker-free point recognition calculations. Relying on the data accumulated over the years, the LYDIA action model has been successfully developed. According to Liu Yaodong, the launch of the LYDIA large action model has solved the previous problem of tedious capture when obtaining 3D action data in multiple scenes, and significantly shortened the production cycle. Today, through AIGC generation technology, LYDIA can instantly generate a large amount of motion data, providing strong support for film and television, animation production, games, sports and other industries, greatly improving production efficiency and bringing revolutionary changes to related industries.
At the beginning of the year, the Sora Vincent video model released by OpenAI triggered widespread discussion. Regarding the difference between Sora and LYDIA, Liu Yaodong pointed out that the video generated by Sora is essentially two-dimensional data, which is similar to the two-dimensional pictures that are constantly arranged and combined like a puzzle. Although AI technology is developing rapidly, it still does not fully understand the three-dimensional relationship of the physical world. In contrast, the LYDIA action model directly allows the computer to generate and understand the positional relationships in the three-dimensional real world. From a technical implementation perspective, Sora and LYDIA are two completely different paths. LYDIA requires three-dimensional space calculation data during training, so its action performance may not be as rich as Sora training videos. However, all of LYDIA’s movements are three-dimensional, while Sora still presents a two-dimensional picture.
Overall, the successful research and development of LYDIA not only demonstrates Leyard’s strength in technological innovation, but also heralds the broad application prospects of spatial computing technology in future scientific and technological fields. With the continuous advancement of technology and the continuous expansion of the market, Leyard is expected to continue to lead the development of the industry and open a more brilliant new chapter with the help of innovative products such as LYDIA.
Leyard has been continuously deploying its three major business sectors: intelligent display, cultural tourism night tours, and AI and virtual reality, and continues to promote the innovative development of the display industry with innovative technology. In the future, Leyard will continue to deploy many cutting-edge technologies such as spatial computing, empower the display industry with innovative technologies, and open up new incremental space for the development of the industry.
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