Winning the Most Valuable Growth Brand in 2023, this spring candy Indian Ocean shines
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Text | Yan Qingqing
On March 19, the China Wine Industry China Awards China Wine Industry Role Model Power Award Ceremony was held grandly in Chengdu. Influential figures and excellent products in the wine industry from all over the country gather here. In such an industry event, Indian Ocean Hangover Drink (hereinafter referred to as “Indian Ocean”) won the double awards of the Most Growth Valuable Brand in 2023 and the Most Benchmark Value Brand in 2023 for its excellent quality and innovative concepts.
It was only half a year after its launch, and Indian Ocean has become the “traffic responsibility” on the hangover drink track. As an important layout of Jiuxian Group in the hangover sector, Indian Ocean has been widely praised by dealers and consumer groups, and has become the veritable number one brand of drinking companions. Winning the grand prize this time not only allows us to once again witness the vigorous vitality and high growth of the Indian Ocean, but also foresees a future full of imagination in the Indian Ocean.
Double grand prize won
Indian Ocean Spring Sugar Harvest Rich
According to the latest data from the “National Alcohol Consumption and Health Survey Report”, the size of my country’s alcohol consumption group has reached 500 million people. Among them, more than half of consumers “involuntarily drink” due to work, socializing and other occasions, and people generally realize the importance of healthy drinking.
Under the concept of rational drinking and healthy drinking, the high growth potential of the hangover cure track has become increasingly prominent. The choice of hangover products that protect physical health and relieve discomfort after drinking has become the demand of more consumers. The market demand for anti-hangover products is growing rapidly.
Based on the concept of big health and entering the track of hangover drinks, Indian Ocean accurately targets the needs of the consumer market and is gradually leading new market trends and promoting the healthy development of the entire hangover drink industry.
During the 110th National Food and Wine Fair, India Ocean stood out with its “natural” and “healthy” characteristics, unique formula and remarkable effects, and received widespread attention inside and outside the industry. Before the spring candy is over, 150,000 bottles have been sent out for Indian Ocean tasting, becoming a big item at the popular candy and wine fair. At the dinner parties of major wine companies, the Indian Ocean also appeared frequently. Such as Song Dynasty Guanjiao, Xijiu, Huangtai, Diaoyutai, Fenyangwang, Zhenjiu, Datang Liquor, Anjiu, Qiaojia Courtyard, Dukang, Five Star Sauce Wine, Guotai, Renhuai Maotai Wine, etc., you can always see it To the Indian Ocean brand exposure. This also once again confirms the title of the best drinking partner in the Indian Ocean.
Winning the double awards of the Most Growth Valuable Brand in 2023 and the Most Benchmark Valuable Brand in 2023 is not only a high degree of recognition of the gold content of the Indian Ocean brand, but also a high degree of recognition of the outstanding performance in the market.
Winning industry awards, the influence of this cutting-edge Indian Ocean brand continues to rise. Previously, Indian Ocean has won two awards: “The No. 1 Brand of Huazun Cup Drinking Companions in 2023” and “The Innovative Leading Brand of Huazun Cup Drinking Companions in 2023”. After professional evaluation by the Huazun Cup Organizing Committee, its brand value is as high as 1.886 billion yuan, ranking first among similar products, highlighting its leading position and strong strength in the market.
Winning another award, Indian Ocean has not only deepened its brand moat, but also continues to seize the minds of consumers and establish a benchmark position in the industry by breaking through category positioning. As Jiuxian Group’s strategic layout in the hangover sector, Indian Ocean has been loved by dealers and consumers since its launch, and has gained more than 200,000 fans in just a few months. The brand influence is evident.
As consumption concepts continue to advance, the development space of the “healthy economy” is also expanding. At present, China’s health and wellness market has exceeded one trillion yuan and is expected to reach 2.4 trillion yuan by 2025. It is not difficult to foresee that the Indian Ocean, which has entered the drinking companion market, is ushering in a future of rapid growth, and its development space is worth looking forward to.
Top flow indian ocean
Why can I run faster?
The development process of the Indian Ocean is full of footnotes of rapid progress. Since its appearance last year, Indian Ocean has exploded online and offline platforms, showing its top-notch aura.
Online, the collision between the Indian Ocean and the top drinking anchors has opened up the development space of the hangover track.
In Taobao’s live broadcast room of Jiuxian Liangge, the first brother to sell alcoholic beverages, Indian Ocean has become one of the products with the highest return rate; on Douyin, Jiuxian.com Lafeige leads the sales, allowing Indian Ocean, a drinking companion, to instantly ignite the consumption of drinkers Enthusiasm has become a popular product in the field of drinking companions; on online channels such as Kuaishou, Meituan, and video accounts, through the joint efforts of leading anchors such as Jiuxian Daliang and Jiuxian Sister Gege, India Ocean has achieved hot sales, ranking first among similar products Sales volume is far ahead.
Offline, India Ocean, backed by Jiuxian Group, has performed well in the market with its strong channel advantage. At present, Indian Ocean has established close cooperative relationships with chain wine stores such as Jiuxian Liquor City, Liquor Direct, Liquor Express, and many supermarkets across the country. It has cooperated with more than 20,000 terminal stores and serves VIP corporate group purchasing business of 200 There are more than 400,000 people who have tasted it, and there are more than 170,000 offline high-quality members.
The rapidly expanding market proves that Indian Ocean’s value is quickly being recognized and chosen by consumers. The logic behind it not only meets current needs, but more importantly, product strength has won the trust of consumers. Product strength is Indian Ocean’s core competitiveness. Indian Ocean has been deeply involved in all aspects of high-quality raw materials, technological innovation, and research and development levels, and always insists on providing consumers with ecologically healthy, naturally active high-quality products.
Taking raw materials as an example, the Indian Ocean hangover drink is mainly made from 17 kinds of medicinal and edible plant fruits through a 365-day fermentation process. It has the characteristics of natural quality, zero sugar and zero fat, and can quickly sober up and relieve the discomfort of drinking. Condition. General manager Liang Dongjie said: “The products retain natural nutrients and rich taste and are designed to meet the changing health needs of consumers.”
“The best partner for drinking is of course Indian Ocean.” “The taste is very good, I quite like it.” Voices from the consumer side also confirm the quality and brand power of Indian Ocean. More and more young people are falling in love with the Indian Ocean. As the main force in alcohol consumption, young consumer groups are attracted by the Indian Ocean, which will lay more possibilities for their rapid growth in the future.
In the future, as health awareness continues to increase, the market for hangover cures will also usher in broader development space. Indian Ocean has undoubtedly secured its category advantage and seized first-mover opportunities. At the same time, with the help of the double awards won this time, the brand power has been further enhanced. Next, Indian Ocean will continue to delve into the market, innovate products and services, strengthen cooperation with dealers and channel terminals, promote brand development and market expansion, and outpace the growth potential of Indian Ocean.
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