Xinhua Insurance Tianjin Branch’s financial knowledge promotion: carry out good education and promotion online and offline
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In order to thoroughly study and implement Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, fully implement the spirit of the 20th National Congress of the Communist Party of China, effectively improve consumers’ financial literacy and risk prevention capabilities, and further promote the protection of financial consumers’ rights and interests, Xinhua Insurance Tianjin Branch attaches great importance to and Formulate an implementation plan in detail, carry out the “Financial Consumer Rights Protection Education and Publicity Month” activity throughout the city, popularize financial knowledge, spread positive financial energy, continuously enhance consumers’ ability to identify illegal financial activities, avoid property infringement, and advocate rational consumption concepts, Guide consumers to make rational choices and use financial products and services correctly.
Conducting “Lectures by Financial Knowledge Experts”
Consumer rights protection is related to the vital interests of the people. It is an important connotation of serving people’s livelihood. It is a concentrated expression of the implementation of people-centered development thinking and an important foundation for promoting the healthy and sustainable development of the industry.
Hu Ziyang, Secretary of the Party Committee and General Manager of Xinhua Insurance Tianjin Branch, introduced in an exclusive interview the important work measures and achievements of Xinhua Insurance Tianjin Branch in consumer protection as well as the next step of consumer protection work ideas.
First, consumer protection work runs through the entire life insurance service process:The protection of consumer rights and interests is of great significance to insurance consumers, insurance institutions, and the insurance industry. In recent years, under the guidance of the people-centered development idea, the focus of insurance industry supervision has shifted from focusing on the sound operation of insurance institutions to focusing on strengthening the protection of consumer rights and interests, building a bimodal supervision model of prudential supervision and behavioral supervision. It has become the consensus of the entire industry to attach importance to the protection of consumer rights, strictly adhere to the bottom line of risks, and maintain financial security.
On the one hand, due to the high professionalism and complexity of insurance products, insurance consumers need insurance institutions to ensure information symmetry, transaction fairness and asset security during the consumption process.
On the other hand, based on the long-term nature of life insurance operations, after consumers purchase insurance, insurance institutions will provide long-term services within the guarantee period, and the protection of consumer rights and interests runs through the entire service process.
Second, providing high-quality sales services is key:Consumer rights protection work is a vivid reflection of the implementation of “Xinhua Service”. In the past two years, Xinhua Insurance Tianjin Branch has done a lot of detailed work in strengthening the construction and operation of the consumer rights protection system. Xinhua Insurance Tianjin Branch implements full-process management and control of consumer rights protection, integrates consumer rights protection concepts and work requirements into all work links covering the entire life cycle of policies, and continuously improves the level of consumer rights protection in operations and management.
The third is to focus on four points:
Senior management leads by example. The Consumer Protection Affairs Committee of Xinhua Insurance Tianjin Branch actively formulates consumer rights protection strategies, policies and goals, and incorporates consumer rights protection into business development strategies and corporate culture construction;
The concept of consumer protection leads to long-term development. High-quality sales service is the source and key to protecting consumer rights and interests, and is also the key to the reputation and brand of the insurance industry. Xinhua Insurance adheres to long-termism, actively promotes the deepening transformation of Changhang Airlines, and strives to build a team of high-quality insurance agents that can better meet the needs of customers throughout their life cycle with the direction of professionalism, specialization and digitalization.
Consolidate the main responsibilities of consumer protection. For the various products and services provided to consumers, Xinhua Insurance Tianjin Branch examines and reviews the work content of each link of the products and services from the perspective of consumers, and identifies and eliminates hidden dangers that infringe on the legitimate rights and interests of consumers. Promote the front-loading of consumer rights risk prevention and control and improve the quality and efficiency of consumer rights protection work.
Pay attention to cultural leadership. Xinhua Insurance Tianjin Branch is guided by the culture of “Everyone is responsible for consumer protection, and consumer protection is consistent throughout”, focusing on protecting consumers’ rights to know, make independent choices, fair transactions and property security, and promote the integration of consumer rights into the work of each position Protect awareness and improve service quality.
Carry out the “Consumer Protection School to the Frontline” activity
For internal and external staff, the Tianjin branch organized and carried out professional training on financial knowledge, special lectures on warning education and other activities to strengthen the awareness of risk responsibility and the spirit of integrity and contract, so that the construction of a culture of integrity can be firmly implemented in Xinhua. At the internal and external office morning meeting, each branch carried out a unified warning education of “Consumer Protection School for the Frontline”, requiring branch employees to adhere to professional ethics and provide compliance services.
Launched the column “Using Cases to Talk about Danger Around You”
The Tianjin branch keeps up with regulatory developments, focuses on hot social issues, writes special graphics and texts, and publishes financial knowledge popularization articles on the public account Ncitianjin, “Using Cases to Talk About Risks,” to remind consumers of consumption risks.
Xinhua Insurance Tianjin Branch will continue to carry out various forms of financial education and publicity activities, popularize financial knowledge, carry out consumer risk warnings, and carry out a series of publicity and consumer education activities online and offline, adhering to the people-centered approach and enhancing the awareness of Promote the publicity of special groups such as the elderly, young people, and new citizens to improve consumers’ financial literacy, enhance financial security awareness, and help protect the legitimate rights and interests of financial consumers!
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