Deeply exploring the demand for home-based elderly care, Fude Life Insurance launched an innovative health care brand
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In the context of my country’s increasingly severe population aging, how to give full play to the protection and service functions of insurance to solve people’s pension problems is an issue that insurance institutions continue to explore.On April 2, 2024, Fude Life Insurance held the “Fude Senior Care, Better Life” health care project release and the opening ceremony of the first customer experience hall in Hangzhou, Zhejiang, actively promoting the implementation of the health care strategy.
Before embarking on the health care track and embarking on a new journey, Fude Life Insurance had already carried out a series of transformations for the long-term and stable development of the company. Facing the continuous changes in the internal and external situation of the industry, Fude Life Insurance has always maintained its strategic focus and persisted in improving its value creation capabilities and refined management capabilities, and the results have become increasingly evident.In 2023, Fude Life Insurance achieved a profit in net profit attributable to the parent company; its operating foundation became more solid, with total premium income exceeding 110 billion; its value creation capabilities were greatly enhanced, with new business value increasing more than 2 times year-on-year; its business quality was excellent, and four The core retention rate of each project exceeds 90%.
The official launch of the “Fude Elderly Care, Better Life” health care project not only announced the company’s “customer-centric” strategic transformation, but also sounded the clarion call for a new journey of Fude. By connecting intangible financial products to physical pension services, Fude Life Insurance can not only play the role of the third pillar of pensions through “Xinxi Niannian” and other series of pension annuities, helping customers prepare pension reserves, but also deeply integrate the health care industry chain. resources to provide high-quality health care services.
Fude Life Insurance“Good Life” is a unified brand, and we jointly build a Fude senior care ecosystem with community senior care, residential care and home care. Choose “Fude Good Life Home” to have scarce senior care community resources and enjoy professional and high-quality all-day care; choose residential care to experience the migratory bird-style, recuperative or pastoral-style residential care life, and experience the long-awaited scenic spots ; Choose home care for the elderly and explore the new experience of “bringing the elderly care community home” to make the elderly feel comfortable and the children feel at ease in a familiar environment.
“Beautiful Life” can not only provide different types of elderly care arrangements, but also enable customers to have cross-over experiences under different choices, that is, “bringing the elderly care community home”, specifically including “take-home services” and “bring-home services”. facility”. The “Fude Butler” service allows you to call a caring butler around the clock with one click, and enjoy convenient services such as family doctors, outpatient services, and life assistance; customers can also have aging-friendly renovation services to improve their living environment.
In order to make insurance no longer a matter of delayed gratification, but an immediate experience, Fude Life Insurance also took the lead in proposingThe proposition of “one generation buys, two generations uses” allows parents to feel more comfortable in the present by planning for their own future.
During the year,The first batch of 15 customer experience halls of “Fude Pension, Better Life” will be completed and put into use; in the next three years, 100 will be gradually covered nationwide, and pension annuity insurance and health care services will be launched simultaneously.
In the future, Fude Life Insurance will adhere to the“Customer-centered” takes meeting customer needs, improving customer experience, and winning customer trust as the starting point and goal of operation and management. Through the “Better Life” project, we continue to promote the integration of elderly care products and elderly care services to help the people achieve “aging in a secure manner”. Provide good care and good care in old age.”
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