Fude Life Insurance: Adhere to finance for the people and promote the quality and efficiency of inclusive financial services to a higher level
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Promoting inclusive finance and improving people’s livelihood and well-being are the imperatives of financial institutions to promote high-quality development.sinceSince the launch of the “Inclusive Finance Promotion Month” campaign, Fude Life Insurance has conscientiously implemented the work requirements of the State Administration of Financial Supervision and Administration, focusing on the action theme of “generalizing financial services and benefiting thousands of enterprises and households” and “making financial development results more With the action goal of “benefiting all people more equitably”, we actively carry out special publicity actions throughout the jurisdiction, increase research and visits, do a good job in policy interpretation and publicity, expand the influence and coverage of activities, and take multiple measures to improve the quality and efficiency of inclusive financial services. .
Take quick action to bring inclusive finance closer to more people
In order to actively implement national requirements and do a good job in inclusive finance, institutions at all levels of Fude Life Insurance took quick action to solidly promote the development of various tasks.In order to allow inclusive financial knowledge to reach more people in multiple dimensions, especiallyWith “one old, one young and one new” key groups, institutions at all levels actively organize online and offline publicity to convey financial warmth.
Online, relying on internal and external publicity platforms, we publish special articles to promote and introduce inclusive financial products and convenient services, popularize financial knowledge, publicize policies that benefit the people, and guide consumers to identify and choose formal financial channels.Offline, make full use of publicity positions such as electronic screens and bulletin boards to expand theThe publicity coverage of “Inclusive Financial Promotion Month” increased public awareness. At the same time, we organize policy and product presentation meetings to help consumers choose financial products and services that suit their needs. In addition, we organize and carry out activities such as visiting enterprises, villages, communities, and fields to conduct in-depth research to fully understand the financial service needs of the people, and proactively provide diversified financial products with affordable prices and easy-to-understand terms.
Adhere to the original intention of safeguarding and further improve the inclusive product system
In fact, practicing finance for the people, safeguarding the people’s yearning for a better and healthy life, and making insurance more and more equitably benefit the people are also the goals that Fude Life Insurance has been striving for.
As a national professional life insurance company, Fude Life adheres to its original intention of insurance protection and focuses onThe four major systems of “education, wealth, health, and elderly care” enrich the product matrix, and insist on developing insurance products that “actuaries will also buy” and have distinctive Fude characteristics.
In order to allow insurance to benefit more people, Fule Life has further improved the inclusive product system, focusing on improving the protection level of specific groups, increasing the protection of non-standard chronic disease people, the elderly, children and new citizens, and successively Launched “Fude Life Long-term Care Insurance” and “Fude Life Monopoly”3.0 Annuity Insurance”, “Fude Life Baby Piggy Bank Annuity Insurance” and a series of inclusive insurance products to meet the nursing, pension, education and other security needs of relevant groups. In 2022, the company launched two Shenzhen-exclusive medical insurance products, “Fude Life Guangdong-Hong Kong-Macao Greater Bay Area Shenzhen Exclusive Long-term Critical Illness Insurance” and “Fude Life Guangdong-Hong Kong-Macao Greater Bay Area Shenzhen Exclusive One-Year Critical Illness Insurance”, focusing on 28 major diseases help improve Shenzhen’s health risk protection system.
Innovate service models to improve the quality and efficiency of inclusive financial services
around“Customer-centric” and improving service quality and efficiency are also one of the important contents of inclusive finance. Fude Life continues to promote digital and intelligent transformation, focusing on technological innovation, and striving to promote service capability building. Create a digital service system with the “E-Life” and “Fude Heart Service” platforms as the entrance; “Cloud Compensation, Quick Compensation, and Direct Compensation” provide customers with more convenient and faster claims services; self-built simple dual-entry system and automatic return visit robot , promote services such as smart counters and smart screens, provide customers with efficient and high-quality insurance services throughout the policy process online and offline, and continue to strengthen new momentum for the development of “digital insurance”. In terms of value-added services, we enhance customer perception through different methods such as more than 30 health service projects, year-round “Home Love” customer activities, and VIP exclusive value-added services. The newly launched health and wellness project has already started construction of 5 experience centers.
In terms of aging-friendly services, the company upgraded and constructed standardized countersVersion 2.0 has set up special counters for the elderly and convenient service areas to provide one-to-one manual services for the elderly; established a counter management system to prioritize business for the elderly; equipped 226 third-level institutions with smart screens to continue to improve the elderly Green channel for services; online smart counter service, using mobile tablets as a carrier to handle business for elderly customers, realizing “one counter” and providing convenience for the elderly to handle business; through innovative technology, the identity information of the elderly is strictly authenticated, and the identity information of the elderly is clearly identified. people’s willingness to handle, to prevent business agency and risks; the national unified customer service hotline 95535 continues to provide dedicated services to elderly customers; through video security services, the service scope and service methods can be further expanded, and the service distance can be shortened.
Practice social welfare and let financial results benefit more people
AtThe long-term public welfare activity “Little Dolphin Project” that has been continuously carried out since 2013 is an important starting point for Fude Life Insurance to fulfill its corporate social responsibility and solidly serve the national strategy of rural revitalization.
Through a model that combines “material assistance + insurance protection + psychological counseling”, the “Little Dolphin Project” continues to donate money, materials and insurance to rural children in need, and mobilizes employees to pair up with rural children for long-term assistance. Over the past ten years, the “Little Dolphin Project” has donated more than 34 million yuan in learning and living materials, benefiting more than 180,000 children; it has provided accident insurance to more than 80,000 children, with an insured amount of more than 3.6 billion yuan; and more than 2,000 children in need. , and received precise one-on-one assistance from more than 3,000 volunteers.
Light up the light of inclusive finance Let’s build a better life for people together. In the future, Fude Life will continue to focus on the urgent needs of market entities and the general public, share responsibilities, answer the same questions, and work in the same direction to do practical things and solve problems, so that the results of financial development can benefit the people more and more equitably. , further polishing the background of inclusive financial work for the people, and continuously enhancing the sense of gain, happiness, and security of inclusive financial services.
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