Gran Canaria seeks to strengthen the British market with thirty meetings at the WTM
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The Gran Canaria Tourist Board seeks to consolidate the british market on the island with his participation in the World Travel Market (WTM)where he will hold thirty meetings with professionals from all tourism sectors and segments.
As explained this Friday in a statement, the British market “It is one of the most important and has the greatest strategic weight in the Canary Islands economy” and, in fact, since the summer it has become the main market for tourists heading to Gran Canaria, so this event, which is celebrated from November 6 to 8 in London, It’s marked on the calendar.
They will go to the British capital the president of the Cabildo of Gran Canaria, Antonio Morales, and the Minister of Tourism, Carlos Álamo, who will maintain around thirty meetings on the agenda with which they intend, stated the head of Island Tourism, to “consolidate this good moment, and the current levels of spending and billing, despite the difficulties of the United Kingdom economy.”
“We have never had so many British customers as we do now,” assured Carlos Álamo, who added that within the framework of the international fair they hope to “give continuity over time” to this situation “with new agreements.”
As detailed by the Board of Trustees in the note, This year can produce “historic records” in terms of British tourism, since until September 692,871 passengers from the United Kingdom have arrived at Gran Canaria airport, which implies an increase of 16.9% in the interannual comparison and is close to the accumulated figure for the entire year 2022, which closed with the presence of 792,588 tourists.
Furthermore, the average spending of the British customer on Gran Canaria has risen to an average of 1,348.9 euros per individual, with increased spending on the stay of 14%, and per day, 11%, according to the data presented by the Island Council.
For this reason, the World Travel Market can contribute, according to the counselor, to “consolidate and if we can improve this good moment” with the aim also of «compensate for the problems of other markets, such as the German or the Nordic ones», that historically have had greater economic weight on the island.
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