Taiping Life’s “3.15” event concluded successfully, consumer protection education and publicity reached tens of millions of people
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“3·15“During the financial consumer rights protection education and publicity activities,Taiping Life Insurance agencies at all levelsup and downSame frequencyunite internally and externally,Whole systemMore than a thousand familiesBusiness outlets,Exceed15Thousands of internal and external cadres and employeesActively participate in activities and carry out online and offline education and publicity activitiesclose4000market, reaching more than 100 financial consumers in total400010,000 passengers.recently,Sina FinanceAnnounce“2024year finance315Complaints about red and black lists”,According to data from Sina Financial Exposure Station, regulatory agencies, black cat complaints, Weibo, public opinion and other data, Taiping Life Insurance ranks on the red listreflecting the recognition of consumers, the industry and the market for Taiping Life’s consumer protection work.
Executives take the lead,Lead by exampleconsumer protectionpublicityEnter the brain and enter the heart
During the event, Taiping Life executives actively played a leading role and carried outThe “Executives take the lead in talking about consumer protection” series of activities demonstrate to consumers the company’s firm stance and determination to protect consumer rights and interests, and the consumer protection propaganda is deeply rooted in their minds.
“Executives Talk about Consumer Protection” media interviews and special reports at consumer protection conferences analyze Taiping Life’s consumer protection work ideas and experience in detail, be a good “keeper” in protecting consumer rights, dance the “baton” of sales behavior, and build up customer demands. “Echo Wall”, contributing “Taiping Viewpoint” to promote the stable development of the industry; Joint Declaration of the Consumer Protection Affairs Committee, “Executives Talk about Consumer Protection” video series, various departmentseachLineParticipate togethertop leaders of each branch appeared on stage to interpret consumer protection policies, publicize and implement consumer protection concepts, and issued a message to boost consumer confidence.“Peace Voice”, whole system36More than one level branch of the country70Members of the leadership team have played an exemplary role through live broadcasts, exclusive interviews, roundtable forums, and group meetings.TeamVigorously publicize the concept of consumer protection through different methods such as publicity and publicity, and“The general manager receivedday“During the event, we received and handled consumer complaints on-site to enhance consumersense of gain, securityActively carry out“Operation Peace”.
Consumer protection ambassador, setting a benchmark and promoting integrity for everyone to participate
Taiping Life was selected throughout the system based on the dimensions of serving more customers, good business quality, and good service indicators.315A number of front-line business representatives were awarded the title of “Consumer Protection Ambassador”. Through the “Consumer Protection Ambassador” selection activities and centralized publicity, we set a consumer protection example among the front-line business teams and advocated a culture of integrity.
from personal insurance, bancassurance, service expansion and e-commerce linesRepresentatives of the “Consumer Protection Ambassadors” recorded videos of “case-based insurance” to provide services to consumers from the perspectives of “knowing policy responsibilities”, “updating information changes”, “warmly serving silver-haired customers” and “waking up sleeping policies”. suggestion;eachbranch“Consumer Protection Ambassador” through endorsement videos, audio posters, sitcoms,RapRap etc.various formscomprehensively improve the consumer protection awareness of front-line business personnel, and formA financial consumer protection education and publicity atmosphere in which “everyone participates and everyone takes responsibility”.
In addition, Taiping Life Insurance released ““I am a glorious financial and insurance service provider” Declaration”, “Being Reasonable – From Claims Services to Fire Fighters” and other special videos show the front-line staff of internal and external offices spreading insurance concepts and providing consumers with more comprehensive The determination and attitude to ensure a better life. Institutions at all levels have organized “Morning and Eve Meetings on Integrity Culture”, continued to promote consumer protection education activities, organized internal and external staff to conscientiously study the “three appropriate” principles, strive to enhance overall awareness, and practice integrity management.
The front line is on the same frequency, focusing on customers, close to the public and connected with each other heart to heart
Focusing on various consumer service issues that consumers are concerned about, Taiping Life has launched online and offline education and publicity activities recently.4000field,Publish original promotional copy and event information2000RemainArticle 1 actively guides consumers to improve their financial literacy and financial security awareness, and enhance their awareness and ability to safeguard their rights in accordance with the law.The amount of online and offline education and publicity activities, the number of original publicity copywriting, the number of clicks, the number of readings of official channel information, the number of electronic screens for educational publicity information, and the amount of media reports2023The annual average has increased significantly.
In line with the theme of the event, Taiping Life Insurance produced a wealth of promotional materials for system-wide online promotion and offline exhibitions, covering the popularization of eight basic rights,“Three Appropriate” principles, integrity culture education, prevention of “agent surrender”, etc.; with the help of official website, official WeChat account, official Douo, China Taiping95589WeChat public account, TaipingtongAPPInternal publicity platforms such as internal publicity platforms and external media and other online publicity platforms provide important information on the company’s consumer protection system construction, consumer protection review, financial education,insurance serviceselderly-friendly services, etc.All-round publicitypopularize the knowledge of the eight rights and interests of financial consumers; by going into offline villages, communities, campuses, enterprises, business districts, etc.“Five Entry” eventand in1338Taiping Life business outletsset upThe education area develops content for financial consumersRichvarious forms of educational activities.
Improve service, focus on experience, and protect rights and interests around you
this time“3·15“Educational and publicity activities are timelyThe “Sleep Policy” cleanup period is concentrated and promoted.Taiping LifeActively respond to consumer concerns and keep up with regulatory requirements,Improve the promotion of sleep policy services.passformulate“Sleep Policy” publicity plan, popularize “Sleep Policy” knowledge through multiple channels, increase public attention and recognition of the “Sleep Policy” cleanup work, and prepare for the “Sleep Policy” cleanup;3Taiping Life Insurance launches sleep policy later this monthconcentratedThe reminder notification service is accompanied by a mobile wake-up operation video to comprehensively promote the organization’s sleep policy service work.
In order to improve the service experience,On the one hand, Taiping Life ensures the platform support of each service system to ensure the smooth operation of the system; on the other hand, it integrates the advantages of service resources and promotes various institutions to increase the publicity and application promotion of service functions.In terms of outlet services, through the implementation of“Guidelines for Aging-friendly Counter Services”,set up“Consumer Education Promotion Zone”,Increase the promotion and application of intelligent service methodsand other measures to provide customers withProvide a better and more efficient service experience.
existCreate security and stabilityofIndustry environmentaspect,Taiping Life is also taking active actions.Adhere to and develop the new era“Maple Bridge Experience”,Vigorously promote the docking work of financial consumer service platforms,Strengthen the publicity and popularization of diversified resolution of financial disputes, and continue to increase consumers’ awareness, participation and recognition of mediation work.
Taiping Life stated that it will continue to protect consumer rights and interests, promote the long-term operation of consumer education and publicity mechanisms, continuously strengthen the construction of a culture of integrity, effectively improve consumer service experience and satisfaction, and jointly build a harmonious and stable industry environment.
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