Ultraman card manufacturer Card Game launches Jin Yong series of cards in the middle of the year, and the classic “Legend of the Condor Heroes” reappears
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With the upgrading of cultural consumption and the rise of national trends, traditional cultural IP has taken on new vitality in contemporary society. Card Game, the manufacturer of Ultraman cards, keeps up with the trend of the times, digs deep into traditional cultural resources, and announced that it will launch China’s first authentic Jin Yong martial arts card. This innovative move is not only a tribute to Mr. Jin Yong’s classic martial arts arena, but also a perfect combination of martial arts culture and modern entertainment methods.
The popularity of martial arts culture owes a great deal to Mr. Jin Yong. He sought a balance between fictional stories and real history, and wrote classical fables about love, fame, wealth, family and country, demonstrating the connotation and spiritual value of Chinese culture. Today, Jin Yong’s martial arts novels have become classic cultural symbols popular in the Chinese world.
As a cultural innovation enterprise that has been deeply involved in the card market for more than 20 years, Kayou has been thinking about how to deeply explore the cultural stories and power of national trend IP, present it in a carrier that young people love, and promote Chinese culture to the world. On the occasion of the 100th anniversary of the birth of Jin Yong, Kayou has in-depth cooperation with Jin Yong to make classic characters that originally existed only in imagination or in film and television dramas come to life on “Ka”, recreating all aspects of the world with exquisite martial arts style.
Guo Jing, who is affectionate and caring about the world, Huang Rong, who is quirky, enthusiastic and persistent… The stories of the children of Jianghu in “The Legend of the Condor Heroes” will soon be reproduced in square-inch cards. It is understood that the card game Jin Yong series of cards is expected to be launched in the middle of the year, and “The Legend of the Condor Heroes” will be the first product.
In order to convey our respect to Jin Yong and the martial arts world to more people, Kayou also launched the “Kayou Jin Yong Series Artist Joint Creation Plan”, launching a recruitment activity for hundreds of artists, gathering the talents of outstanding young artists across the country, and jointly creating Kayou’s “Jin Yong series of works” Artist Card” encourages artists to pass on their own martial arts spirit through personalized creations. The courage to persevere in faith and defy the odds, the righteousness, and the heroism to fight even to the death. The chivalrous culture not only exists in the martial arts arena created by Jin Yong, but also permeates every corner of traditional Chinese culture.
The launch of Jin Yong’s martial arts series of cards is an important part of Kagame’s plan to focus on traditional cultural IP and create a series of Chinese traditional culture cards. At present, Kayou has launched the first original classic IP “Kayou Three Kingdoms” series of cards, awakening the heroic complex in the memories of generations of people. Not only that, Kayou also took the lead in reaching a cooperation with the famous Chinese painter Dai Dunbang, and obtained IP illustration authorization for four famous works: “A Dream of Red Mansions – The Romance of the Grand View”, “Water Margin – Going to Liangshan”, “Journey to the West – Havoc in Heaven”, and “The Romance of the Three Kingdoms – Heroes Chasing the Deer” . At present, the first set of Dream of Red Mansions cards for the card game has been released.
Ultraman card manufacturer Kayou has successfully created a series of Jin Yong martial arts cards by focusing on traditional cultural IP, which not only enriched its own product line, but also opened up a new world in the pan-entertainment industry. This move is not only a tribute to the classics, but also the inheritance and innovation of traditional culture. With the continuous exploration and efforts of card games, we have reason to believe that more excellent traditional cultural IP cards will be released in the future, bringing more exciting experiences to consumers.
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